Devil Slavery and Dr. Faust Essay Example for Free

Devil Slavery and Dr. Faust Essay Devil Slavery and Dr. Faust In the essay from Dr. Faust’s â€Å"Community, Culture, and Conflict on an Antebellum Plantation†, she explores the balance of power between slave owners and their bondsmen, primarily, on the Hammond Plantation, Silver Bluff. She will focus on four areas of research, religion, work patterns, and payments/privileges, escape attempts/rebellion and external influences. She maintains that there was an intricate communal order among the slaves of the Silver Bluff Plantation. Using primary and secondary sources I will either verify or disprove Dr. Faust’s thesis. Dr. Faust has used the journal writings of James Hammond as her main primary source for her essay. I will use Dr. Faust’s essay for my secondary and writings from former slaves (primary) for my sources. As master of the plantation, Silver Bluff, James Hammond strived to gain complete control over every aspect of his slave’s lives. It was a struggle that spanned decades, and one he never fully realized. Through his journal entries we see the daily struggle for control, and the means he used to uphold his authority. They also show how the slaves resisted Hammond’s attempts while holding on to their own society. Dr. Faust shows through Hammond’s own words how he tried to control the slave’s religion by replacing Black worship with White belief. (pg. 220) He first tried by taking away all Black churches and forcing the slave to attend White churches. He then changed track by hiring traveling preachers for the slaves Sunday worship. In 1845 he built his own church on the plantation. He was admired for the conformity his slaves showed for the white social norms. However, his slaves had learned to show Hammond the behavior he wanted all the while still holding true to their own religious beliefs. Even after twenty years Hammond was still trying to eradicate the Blacks religion. â€Å"Have ordered all church meetings to be broken up except at the church with a white preacher. † (pg. 220) To have Silver Bluff run more efficiently, Hammond wanted more control over the work habits of his slaves. For the first year he stepped up the discipline in regards to inferior or slack work. His slaves not being used to the strong-armed policies resisted. Hammond responded with more beatings. Over time the slaves conformed somewhat as the physical punishment slowed. pg 221) A more efficient form of working was the gang method, so Hammond thought. This gang method took away what little independence the slaves had. No longer could they manage their own time. Hammond knew that by stripping the slaves of their right to order their own day he would have more control. Once again the slaves resisted, by doing inferior work. (pg. 221) Over time a quiet compromise arose, and to some extent wor k seemed to go back the way it used to be for the slaves. Hammond also instituted a system of rewards to go along with the punishments. He felt that by offering something the slave wanted/needed he would have that slave’s compliance that the slaves would work harder to obtain the reward. Here to, the slaves learned how to use this system for themselves. As punishment for a poor work season Hammond shortened the Christmas break but as his journal shows for December 26 â€Å"persuaded out of my decision by the Negros† (pg. 221) Like all plantations of the era, Silver Bluff had its share of escape attempts although no successful escapes were recorded. Through Hammonds writing Dr. Faust has devised a profile for the runaway. Most were young males without strong family ties. The weather played an important part in determining the length of time away. Female slaves only ran with their husbands or to their husbands. Once the slaves escaped they did not travel far, mostly stayed in nearby swamps. The plantation slaves would then help the runaways by giving them supplies. At first Hammond sent men with horses and dogs out to search for the missing slaves, but after awhile he chose to just let others catch them , wait for them to end up in jail or wait for them to return on their own volition. Here too Hammond set some ground rules. If the slaves returned on their own they only received three lashes for each day gone, where as on the other hand if they were forcibly brought back the punishment was ten lashes for each day off of the plantation. Hammond also realized that the runaways and those slaves left behind still held close bonds. Based on this he also punished those still on the plantation. With holding food rations and beatings hoping that the runaway would hear of it and return on his own. (pg 223) What Hammond was really trying to do was to create a micro-world on his plantation where he was in charge and all else where his minions. His greatest fear was interference from the outside. To combat that he cut his slaves off from the outside, forbidding them to go to town, or from inter-acting with neighbors or the steamboat people. (pg. 223) As the war approached, he worried about which side his slaves were on. He felt that they were becoming riled and uneasy. Thefts of goods appeared more common and Hammond thought his slaves demeanor was changing and not for the good. He could feel the loss of control slipping away as the cannon’s roar rolled over his Silver Bluff. The first primary source I chose was Sarah Fitzpatrick (1938) (Hollitz, Doc. ) Part of her interview dealt with the issue of religion. If they wanted to attend their own church they needed a pass to allow them off the plantation. Many slaves though attended church with their masters. The preacher in the white church would first tend to his white flock then after that service he would preach to the slaves. Telling the slaves that they must listen and behave their masters and by doing so they would surly get to heaven. They were also taught catechism. The slaves preferred to attend their own service for they would get joyful and loud and that was not allowed during the white man’s service. This experience of Sarah’s almost parallels what Hammond tried to do on Silver Bluff. I feel that this primary source supports Dr. Faust views on how religion was used as a tool to enforce the white man’s way upon the Black there by peeling away a layer of their culture. The story of Brer Rabbit Outsmarts Brer Fox (Hollitz, Doc. 10) I feel is an analogy for one of the slave’s survival mechanism. In this story Brer Fox stops Brer Rabbit on his way to church. Brer Fox is hungry and wants to eat Brer Rabbit. Thinking fast Brer Rabbit tells Brer Fox that there are hogs at the man’s house that would be better for his breakfast and if Brer Fox did not believe him, he would agree to be tied up till Brer Fox checked it out. Brer Fox found no hogs and the man let his dog loose on Brer Fox. The dogs hunted Brer Fox and ate him up. Brer Rabbit was set loose and thanked the dogs. I feel Brer Rabbit represents the slaves, Brer Fox is the master and the dogs can represent many things depending on the story’s use. They might represent freedom, the war, or Heaven. Brer Rabbit used cunning and trickery to outsmart Brer Fox. The slaves needed to learn how to put one face on for the master while keeping their true face concealed. They needed to learn cunning and trickery to outsmart their masters at times In my opinon the document also supports Dr. Faust’s essay. It shows how the slaves learned to use the reward system that Hammond put in place to their own advantage. Also by slowing work up to get what they wanted. I chose my next primary source, (Mary Reynolds, Dallas Texas, ASN) because she was a slave from the deep south. She tells of her life from the time she was born up till the time of her interview. She eemed proud of the fact that she knew her father and the he was a free man who chose to live as a slave for the love of her mother who was a slave. She describes her life as a slave as a harsh one. Being sold off because she was to close to the masters own child. When his daughter became ill and was told it was because his daughter was pining away for her Black friend the master relented an d bought Mary back to the plantation. She tells of working the fields, not having enough food or proper clothing. She tells of the beatings she received from Solomon the overseer and how he kept a tight rein on the slaves. She explains how the runaways are tracked down and then punished All these experiences mirror plantation life at Silver Bluff and so once again supports Dr. Faust’s thesis. What does not seem to support it though is Mary’s master allowed some of the slave’s culture. There were marriage ceremonies and there were funerals and allowed outside contact. The last document I chose was an interview of a former slave whose master was a Creek Indian. (Lucinda Davis Tulsa, Oklahoma,ASN). She tells her life story as if she were part of her master’s extended family not like she was a slave. She was well cared for, well fed and had clothes. Her only chore was to care for a young child. The slaves were allowed to marry and did not have to live on their master’s farm. When the war was over and Lucinda parents wanted her back her master freely gave her up and sent her back. Her hardships did not seem any worse than any member of her master’s family. This document does not support Dr. Faust’s thesis. Maybe it is because the slave group was smaller and mostly men. There was no strife so they did not bond as the slaves on Hammonds plantation did.

Critical Analysis Of The Strategic Issues Faced Starbucks Marketing Essay

Critical Analysis Of The Strategic Issues Faced Starbucks Marketing Essay The aim of this project report is to critically analyse the strategic issues being faced by an organization. The organization chosen for this task is the company Starbucks, which will be analysed using relevant concepts reviewed in the module using appropriate theory and models. The analysis will include assessment of the external and internal factors and also the competitive forces influencing the company Starbucks. This will be accomplished by the application of PESTEL analysis and the PORTER 5 FORCES model. A combined analysis would be carried out by undertaking a SWOT analysis for the organization. The project report would also include analysis of the Starbucks Corp using the ANSOFF Matrix and the BCG Matrix to suggest the strategic choices the company needs to make to counter the strategic issues outlined by this report. The report structure would start with a brief introduction to the company Starbucks followed by the strategic issues faced by the firm. The issues are outlined before in the report based on the analysis which has been carried out using the above models. After discussing the current and recent issues facing Starbucks the company analysis would follow which would be supported with relevant theory and application of suitable models. After completing the industry analysis conclusion and recommendations would be provided for Starbucks to counter the strategic problems. STARBUCKS AN INTRODUCTION The Starbucks Company was founded in Seattle in 1971 by Jerry Baldwin, Gordon Bowker and Zev Seigel with a vision to educate American consumers about the fine coffee drinking experience. In 1987 Howard Schultz took over the Starbucks Group, he wanted to create the Italian espresso bar experience in America by creating a personal relationship between the customers and their coffee. Just within a couple of years they grew from a small coffee business house to a multi-million dollar player in the industry by buying only the best coffee available and providing the people with an unmatched store experience. As standing, Starbucks is number one in the speciality coffee industry, with more than 12,000 shops in more than 35 countries. The Starbucks mission statement is To inspire and nurture the human spirit one person, one cup and one neighbourhood at a time. Freshly brewed coffee is the main product offered by Starbucks along with other drinks which include cold and hot teas, cakes and pastries. The Starbucks coffee comes in a many varieties each possessing a different taste, aroma and flavour. In addition to its extensive product offerings, Starbucks has many brands including; Starbucks Hear Music, Tazo Tea, Starbucks Entertainment, , Ethos Water, Torrefazione Italia coffee and Seattles Best Coffee. The successful management of all of these brands pulled together constitutes the Starbucks portfolio. Starbucks is also one of the most globally conscious corporations in the world.  Ã‚  In 2006 Starbucks donated $36.1 million in cash and products, volunteered 383,000 hours in local communities, required growers to use strict environmental guidelines, used 20% renewable energy in stores, and actively recycled in almost 80% of stores in US and Canada. Starbucks has established itself as the coffee leader in the world and has done so on a socially and environmentally conscious platform.   STRATEGIC ISSUES FACING STARBUCKS The major challenge that Starbucks is dealing with is the current financial crisis in the world economy forcing them to call closures of many stores around the world. Another challenge that Starbucks is dealing with is competitors. There are numerous coffee shops all over the world and being able to stand out to generate customers is important. Their main competitors are Dunkin Donuts, McDonalds, and Nestle in the US and brands like Costa Coffee and Caffà ¨ Nero in the UK, the two major markets for Starbucks. It is important that for Starbucks to know their competitors and what they are currently doing. Also Starbuck coffees are priced higher than other market competitors because of Starbucks only purchasing the highest quality coffee beans for their product, thus increasing the price of the drink giving the competitors a cost advantage over Starbucks. Also Starbucks inadequate marketing strategy on advertising is a hindrance in the business growth opportunities. They prefer to build the brand by promoting the drinks cup-by-cup with customers. The advertisement ends until they drink the coffee, reducing the chances to attract valuable customers. Starbucks also does not emphasize on distributing their products to supermarket because of being concerned with the quality of the coffee; if the coffees were packaged into plastic bags. Also the rigorous expansion strategy followed by Starbucks can take a toll on the firms brand image. As corporations grow there can be a tendency to focus too heavily on increasing output and locations, and less focus on quality and brand image. Starbucks needs to stay with its values and ideals that have made it successful. Also Starbucks policy of not franchising can be a cause of concern for the firm. Franchising would allow the company to open many new stores with less risk, and make considerable profits in doing so. Because of this the firms research and development costs would fall making use of the franchisee knowledge of the local market in terms of geographic, , psychographics, demographics, and the local country regulations. STARBUCKS ANALYSIS This part of the report would analyse the working of the business by application of PESTEL analysis, Porter 5 forces, the BCG Matrix, SWOT analysis and the Ansoff Matrix. PESTEL ANALYSIS POLITICAL Taxation policy High taxes levied on farmers in the bean producing countries, would consequently increase the rate at which Starbuck would buy the coffee beans and any such fluctuations in the taxation policy would certainly be passed on to the consumer, who now would have to purchase the end item at a higher price. International trade regulations and tariffs Trade issues would affect Starbucks directly when exporting and importing goods. When the government of the trading country imposes a tariff it would not only resulting in an efficiency loss for Starbucks but such large income transfers can also become inconsistent with equity. This extra charge would have to be borne by the consumers. Government stability A change in government policies has a direct impact on the taxation and legislation framework. Also the countries in political turmoil or civil war should be considered with great caution when considering probable market ventures. Employment law Reduction in the licensing and permit costs in coffee bean producing countries would consequently lower production costs for the farmers and any such saving would subsequently pass on to Starbucks when purchasing the raw materials and finally to the customers. ECONOMIC Interest rates High interest rates would mean putting off the investment and expansion plans of Starbucks, which would result in fewer earnings for the firm. Low interest rates should have the opposite effect. Economic Growth In periods of negative growth, the consumer incomes would fall leaving less disposable income thus impacting sales for Starbucks. Inflation rates Business costs will rise in times of inflation which would ultimately have to be borne by the consumer. Competitors pricing Competitive pricing from competitors would impact Starbucks pricing that would drive down the profit margin as they try to maintain their market share. Exchange rates If the currency value falls in a bean supplying country, Starbucks would get more for the same price, when importing the goods. This saving would be passed to the end consumer. SOCIAL Population demographics Identification of the target population at which Starbuck needs to aim their products is a significant factor in the business operations. The marketing campaign undertaken would focus accordingly. Coffee is a luxury product in some ways, so the people with the most amount of disposable income should be targeted. Working Population A large number of workers in big cities now go out for lunch and meals. Starbucks can cash this to their advantage and promote the shop as a place where people can meet and eat, boosting the sales. Location A good location which is easily accessible is vital to ensure that the customers visit the shop. TECHNOLOGICAL IT development Starbucks launched its first-generation e-commerce website in 1998. As a result, scalability and performance have improved, and the company now has the tools it needs to profile and target customers, analyse site data, and deliver new features to the market in the shortest time possible. New materials and processes Technology developments in coffee making machines and the computer systems that Starbucks use to operate their cash registers would enable the staff to work swiftly and efficiently. This results in customers being served quickly thus creating potential for serving more people in the day. Rate of technological change Technology is advancing at an astounding rate. Starbucks will need to invest majorly just to stand their ground in the always expanding and developing market, and also to try to stay ahead of competitors. ENVIRONMENTAL Pollution problems Starbucks customers create a lot of waste by disposing off the cup and the contents incorrectly. The material for the cup should be carefully selected to make it as biologically degradable as possible. Planning permissions Planning permission may not be granted to Starbucks if the construction would harm the environment. The land may be protected. Work disposal There are strict laws in most countries pertaining to waste disposal and non-adherence to these could lead to Starbucks being sanctioned, which would affects them financially and also tarnish the reputation of the brand name. Environmental pressure groups Starbucks should be aware of the influential and physical power of groups such as Friends of the Earth and Greenpeace. Any violation of animal or environmental rights by a company is usually followed by a swift and attention-drawing protest from one of the groups. Brand image and customer bases are often irreconcilably tarnished due to the actions of these groups. LEGAL Trade and product restrictions Starbucks need to follow the trade laws of the countries where they have established businesses. They must ensure that they are not in violation of any local laws. Certain countries impose a tariff that has to be paid accordingly when importing or exporting goods and this must be taken into account as well. Employment laws Each country has different employment laws, like limiting the number of hours a person can work per week, varying levels of minimum wage etc. Starbucks should be aware of such factors when considering business expansion. Health and Safety regulations By not maintaining high standards they would be liable for damages if found in violation as it is a legal requirement for them to enable that their staff and customers are safe when they are in their stores. Land use Starbucks have to abide by the laws of the building authorities when constructing shops or altering purchased sites and if found in violation of land rules, it can be panalised by the local authorities. PORTER 5 FORCES ANALYSIS 1. COMPETITIVE RIVALRY Starbucks is the leader in retailing and roasting of specialty coffee in the world. Major competitors include Costa coffee, Caffà © Nero, Seattles Best Coffee and secondary coffee providers such as McDonalds, Burger King and Dunkin Donuts. The competition is nowhere near to Starbucks volume of operations and sales. Consumption of coffee is not dependent on the price of the product but also on the differentiation between each product and several value adding variables such as the quality of customer services, brand, brand recognition and image of the company. Hence, Starbucks is not majorly sensitive to movements of other firms in this segment. 2. THREAT OF NEW ENTRANTS Starbuck is the world leader in its industry and has controlled access to distribution channels. Starbucks have extreme control over such distribution channels because of setting strict guidelines for the suppliers to follow. Starbucks is also constantly innovating and showing strong product differentiation to hamper the possibility of new entrants. However, the entry barrier for the industry is relatively low and any big firm where capital is not a problem could be a potential entrant. Some of the more current and on-going threats of new entrants include fast food chains such as McDonalds, Burger King and Dunkin Donuts which can become a major problem in the near future. 3. BARGAINING POWER OF BUYERS A big threat to Starbucks is the absence of switching costs in the speciality coffee industry, customers face no switching costs in switching from Starbucks to Costa Coffee or Caffà © Nero for a cup of coffee. Also a threat to Starbucks is the ability of customers to brew their own coffee. Starbucks tries to counter this threat by offering the Preferred Office Coffee Providers and also provides directions for making the perfect cup of Starbucks coffee at home, the perfect cup of course includes all ingredients which have to be purchased from Starbucks. Also with new entrants and competitors such as McDonalds who claim to offer premium roast coffee of reasonable quality for lower price, thus giving the customers some bargaining power. 4. BARGAINING POWER OF SUPPLIERS Coffee is the second largest traded commodity in the world. Central and South America produce majority of coffee traded. Starbucks depends upon both outside brokers and a mutually direct contact with exporters for supply of premium coffee beans. The quality of coffee beans sought by Starbucks is very high, proving to be a potential threat to the company. Only suppliers which meet Starbucks coffee standards are able to supply to the giant company. The supplying industry only has few firms which can deliver the quality giving them considerable bargaining powers. However, Starbucks counters this due to its massive size and being the primary buyer and also because of the importance of Starbucks business to any individual supplier as it would account for a large percentage of the total suppliers sales, thus reducing the bargaining power of suppliers. THE THREAT OF SUBSTITUTION Substitute products are the products that can pose as a trade-off for the product being offered by a company. In the specialty coffee industry, substitute products can be soft drinks, tea, energy drinks, fruit juices and other caffeinated drinks. Here innovation would play a huge role. To counter this Starbucks have given their menus a complete revamp and have differentiated so many of their products which are now part of the main product line. The menu includes various teas, hot and cold coffee, baked goods and various confectionary items. The only true direct substitute for specialty coffee would be the basic coffee, which is of lower quality than specialty and as such does not present any threat. BCG MATRIX RELATIVE MARKET SHARE HIGH INDUSTRY SALES GROWTH RATE HIGH STARS ( Growth Strategy ) Global stores Market Penetration and Development Backward, Forward or Horizontal Integration LOW CASH COWS ( Stability Strategy ) Product Development and Differentiation Diversification U.S Stores ANSOFF MATRIX Present Product New Product Present Market Market Penetration: Hotels, Grocery Stores, Businesses, Schools, Airlines and Industries Cafeteria Product Development: New Bold Fresh Lunch Programmes and Salads e.g. fiesta chicken salad, fruit and cheese platter New Market Market Development: Opening of stores all over the world. Expansion strategies into Brazil, Russia, Romania and India. Diversification: Music CDs, Clothing, Coffee Mugs and other accessories. SWOT ANALYSIS STRENGHTS Strong brand name Large retail distribution system Quality product Extensive product list Good supplier relationships Massive capital funding Valued and motivated employees WEAKNESSES Dependence on single source of business/income Prices relatively higher than competitors Strong dependence on suppliers Merchandise sales in stores Over reliance on home market Aggressive expansion leading to failure OPPORTUNITIES Overseas business expansion Business expansion into untapped U.S. markets Extension of brand name to new products and business lines Product range diversification to more food items THREATS Strong competitors with massive capital funding capabilities like McDonalds and Dunkin Donuts Economic conditions may make consumers unwilling to pay higher prices Political conditions overseas may limit business expansion U.S. speciality coffee industry approaching saturation RECCOMENDATIONS AND CONCLUSION Starbucks has to effectively pursue a Focus-Based Strategy in conjunction with differentiation and a cost leadership based strategy. Being a lower cost store will increase the difference between Starbucks and provide it with a competitive edge. At present, Starbucks competitors are attempting to specialize in the coffee business, therefore Starbucks must pursue focus strategy to increase its strength. Starbucks must reduce their product price by producing a new product of coffee using cheaper beans or can come out with special discounts and promotions to reduce cost, thus increasing sales enabling Starbucks to enter new low cost markets and increase profitability. Also needs to focus on building alliances in new markets/countries to reduce management focus and benefit from the local and experience curves. Should focus on advertising the brand through internet services for users to access, do road shows, hand out brochures etc. so that consumers become more aware of the brands strong international presence and brand name. Market penetration and market development will help increase the sales. Access unexplored distribution channels like making available packaged Starbucks coffee for consumers by displaying it nationwide in various convenience and shopping stores and not only Starbucks stores. Starbucks must adopt twin policies of Product Development and Product-Market Diversification to counter the stiff competition in international markets. It is important to understand this in the product development phase as they would need to focus solely on making their existing products better. The company can demonstrate product and market diversification through research and development coupled with creativity and innovation. Product differentiation has proven an excellent defence against threats such as bargaining power of buyers. Developing new products will offset such potential risks. A strategy should be formulated to tackle the competition by entering into agreements, long-term contracts, with the food service companies that they are competing against. This way their coffee would be sold at these outlets and they would gain access to new markets and increase sales while decreasing competition. Starbucks should continue to be a first mover into markets with new products and ideas. Being a first mover of new products into new international markets will be an excellent way for Starbucks to build customer loyalty and uphold its image as an innovative company. Starbucks should continue to locate their operations in high traffic areas, high visibility areas. The company should continue to take excellent care in picking locations. It is extremely important that Starbucks international stores reflect uniqueness in their location and layout. Having locations in a variety of locations will ensure large market exposure.

The Dysfunctional Family in Brontë’s Wuthering Heights Essay -- Wuther

The Dysfunctional Family in Brontà «Ã¢â‚¬â„¢s Wuthering Heights Creating a haven from the cruel outside world, families ideally provide protection and support for each of their members. In Emily Brontà «Ã¢â‚¬â„¢s Wuthering Heights, however, bitterness grows between the Earnshaws and the Lintons. Within these two families, siblings rival for power and parents fail to fulfill their roles as caregivers. The intertwining relationships of the Earnshaws and the Lintons are marked by physical abuse, degradation, and emotional negligence. These reduce each of the family members’ life to a lonely and meaningless journey though the cold and misty moors. Unforgiving as the moors that surround them, the Earnshaws and the Lintons often resort to physical violence when interacting with one another. When Lockwood first visits the protagonist Heathcliff at Wuthering Heights, he tries to caress one of Heathcliff’s dogs but is met with angry snarls. Heathcliff, seeing this, kicks the dog and informs his visitor: â€Å"You’d better let the dog alone. She’s not accustomed to be spoiled – not kept for a pet†(12). Like Heathcliff’s dog, no one in the Earnshaw or the Linton family is accustomed to affection. Nelly, the servant who has worked for the Earnshaws and the Lintons for many years, is considered to be a part of these two families. She has grown so accustomed to her master Hindley Earnshaw’s physical violence that she is unfazed when he sticks a knife between her teeth. Hindley tries to use physical violence as a means of re-establishing his power within his household, for he has lost his stranglehold on it when he spiralled into depression over his wife Frances’ death. An alcoholic and a gambler, Hindley is unsuccessful in obtaining his son Hareton’s a... ...s purposes. When Edgar Linton marries his beloved Catherine, Heathcliff revenges on his adoptive brother-in-law by marrying Isabella so that he may inherit the family fortune. He is only playing a game of emotions though, for he does not love Isabella at all. As Isabella laments to Nelly of her husband Heathcliff: â€Å"I gave him my heart, and he took and pinched it to death, and flung it back to me† (168). Cruel and false, the Earnshaws and the Lintons wreck havoc with each other’s hearts. They abuse each other physically, degrade their children, and withhold affection. The family structure collapses as the spirit is crushed. These two families banish the warmth of love and care from their midst and embrace the coldness of the still, harsh moors between their two houses. WORK CITED Brontà «, Emily. Wuthering Heights. New York: New American Library, 1959. The Dysfunctional Family in Brontà «Ã¢â‚¬â„¢s Wuthering Heights Essay -- Wuther The Dysfunctional Family in Brontà «Ã¢â‚¬â„¢s Wuthering Heights Creating a haven from the cruel outside world, families ideally provide protection and support for each of their members. In Emily Brontà «Ã¢â‚¬â„¢s Wuthering Heights, however, bitterness grows between the Earnshaws and the Lintons. Within these two families, siblings rival for power and parents fail to fulfill their roles as caregivers. The intertwining relationships of the Earnshaws and the Lintons are marked by physical abuse, degradation, and emotional negligence. These reduce each of the family members’ life to a lonely and meaningless journey though the cold and misty moors. Unforgiving as the moors that surround them, the Earnshaws and the Lintons often resort to physical violence when interacting with one another. When Lockwood first visits the protagonist Heathcliff at Wuthering Heights, he tries to caress one of Heathcliff’s dogs but is met with angry snarls. Heathcliff, seeing this, kicks the dog and informs his visitor: â€Å"You’d better let the dog alone. She’s not accustomed to be spoiled – not kept for a pet†(12). Like Heathcliff’s dog, no one in the Earnshaw or the Linton family is accustomed to affection. Nelly, the servant who has worked for the Earnshaws and the Lintons for many years, is considered to be a part of these two families. She has grown so accustomed to her master Hindley Earnshaw’s physical violence that she is unfazed when he sticks a knife between her teeth. Hindley tries to use physical violence as a means of re-establishing his power within his household, for he has lost his stranglehold on it when he spiralled into depression over his wife Frances’ death. An alcoholic and a gambler, Hindley is unsuccessful in obtaining his son Hareton’s a... ...s purposes. When Edgar Linton marries his beloved Catherine, Heathcliff revenges on his adoptive brother-in-law by marrying Isabella so that he may inherit the family fortune. He is only playing a game of emotions though, for he does not love Isabella at all. As Isabella laments to Nelly of her husband Heathcliff: â€Å"I gave him my heart, and he took and pinched it to death, and flung it back to me† (168). Cruel and false, the Earnshaws and the Lintons wreck havoc with each other’s hearts. They abuse each other physically, degrade their children, and withhold affection. The family structure collapses as the spirit is crushed. These two families banish the warmth of love and care from their midst and embrace the coldness of the still, harsh moors between their two houses. WORK CITED Brontà «, Emily. Wuthering Heights. New York: New American Library, 1959.

Comparing The Adventures of Huckleberry Finn and A&P :: comparison compare contrast essays

Huck Finn and A+P Â   In the novel Huckleberry Finn, Huck goes through many adventures on the Mississippi River. He escapes from Pap and sails down a ways with an escaped slave named Jim. Huck goes through a moral conflict of how wrong it is to be helping Jim escape to freedom. Eventually Huck decides he will go against what society thinks and help Jim by stealing him from a farmer with the help of Tom Sawyer, a friend. In A+P the young man, Sammy, is confronted with an issue when he sees his manager expel some girls from the store he worked in simply because of their defiance to its dress code. In his rebellion against the owner, the boy decides to quit his job and make a scene to defend the rights he feels are being violated. In these stories, both the boys are considered superior to the authority that they are defying because of the courage that it took for Huck to free Jim, and for Sammy to quit his job for the girls because it was what they believed in. Â   Why would anyone in his or her right mind even think about freeing a slave? Everyone in the society was telling Huck that slaves were no more than ones property, but Huck began to question this belief when he got to know the property for who it really was. During the story there are many times when Huck feels an obligation to turn Jim in to the authorities and just get on with his life, but his conscience kept telling him that this man is a real person. Near the end of the story, Jim was stuck in a holding cell, since he had run away. After much consideration of the situation, Huck decides that he wants to free Jim because he believes that he shouldn't be treated that way. Even though the entire town believes that Jim should be contained and treated like property, Huck still sticks to his morals and goes along with the plan that could get him in trouble or even killed. At the end of the story we find out that Jim had always been free, and we now find Huck's actions to be heroic and noble.

How Community Service Changed My Future Essay -- Community Service Ess

"We are not put on this earth for ourselves, but are placed here for each other. If you are there always for others, then in time of need, someone will be there for you." - Jeff Warner I am the fourth child out of my seven siblings, the middle child. Growing up, I pestered my older sibling as my younger ones do to me now, but I never truly understood how blessed I was to grow up in such a big family. My older sisters were my role models and still are, I see what they go through as adults in this world and decide whether that’s the path I want to take or not. I am also a big sister to three younger siblings, and although I did not see that they look up to me until recently, I know that they do and I strive not to make many mistakes that they may follow. Looking up to someone and admiring them does not always mean that you want to be like them, but that you watch their actions and mentally note them, as if they are a manual on what to do and what not to do. Never in a million years did I think I would touch someone’s life outside of my family, but the last semester of my senior ...

Boston Tea Party, Tea Essay

Attention Getter: You probably wouldn’t believe me if I told you that a drug that creates the same signaling activity in the brain as cocaine is sold legally on almost every street corner across the nation. This is a fact however, and the drug is caffeine. It is one of the main ingredients in coffee, and is currently the most frequently used recreational drug in the world. Establish Credibility: I personally consider myself a coffee expert, and have been drinking at least one cup of coffee almost every morning for the last three years. Relate to the audience: Now, I know not every one of you drinks coffee but as you  can tell by the multiple Dutch Bros, Starbucks, and other coffee shops around town it is a very big part of our culture today. Preview: Throughout the course of this speech, I will discuss three major points relating to coffee. First, I will give some information on the history of coffee and when it first came into human culture, followed by the positive health benefits and some of the negative health risks associated with coffee. [First of all, I’m going to talk a little bit about the historical side of coffee and how it first got popular in our culture. ] Body I. Main Point: To understand why coffee is such a big part of modern day society, we must first understand where it originated. A. Sub-point: Coffee was first cultivated on the Arabian Peninsula in the 15th century. 1. Supporting details: Not only were the Arab’s the first to cultivate coffee, but they also were the first to trade coffee. 2. By the 16th century, the popularity of coffee was already expanding and Persia, Egypt, Syria and Turkey all had discovered about the amazing beverage. Sub-point: By the 17th century coffee was still gaining notoriety around  the world, however it was still not a household favorite as it as today. 1. Supporting Details: Coffee houses started sprouting up everywhere in the 1700’s, however tea was still the most popular drink around. 2. In 1773 a heavy tax on tea was inflicted by King George, which led to a pretty famous revolt called The Boston Tea Party. 3. Since people couldn’t afford tea after the tax, coffee quickly took over as the most popular morning beverage across the world, and remains the most popular today. Although coffee has been drank for hundreds of years, the majority of its health  benefits have only recently been discovered in the last few decades. ] II. Main Point: The majority of people drink coffee just to get through each day, however it does have many positive benefits to your health. A. Sub-point: Within just the last few years alone there has been research done showing that coffee may protect against type 2 diabetes, liver cancer, and Alzheimer’s disease. 1. Supporting details: According the Centers for Disease Control and Prevention, liver cancer is the ninth leading cause of cancer and coffee has been shown to reduce risk of liver cancer by 40%. 2. Drinking coffee reduces the risk of diabetes as well, which is a common risk factor of liver cancer. B. Sub-point: One of the other medical uses of coffee is in preventing Alzheimer’s disease and dementia. 1. Supporting details: The most common neurodegenerative disease and number 1 cause of dementia is Alzheimer’s. 2. There is no cure for Alzheimer’s, however it has been shown that coffee drinkers have up to a 65% lower risk of getting the disease. [You might be thinking coffee is a miracle drink after some of those statistics, however it also has many negative effects on health as well. ] III. Main Point: There are a great deal of health issues that can result from drinking coffee, with some of the most common being addiction, insomnia and increased blood pressure. A. Sub-point: As a college student, one of the last things you will ever want to experience is insomnia, but it is a regular side effect of coffee. 1. Supporting details: By blocking certain receptors in the brain, coffee prevents chemicals that induce sleep from being used. B. Sub-point: Another widely studied effect of coffee, specifically caffeine, is how addictive it is. 1. Supporting details: Caffeine stimulates the central nervous  system and regular use will result in a physical dependence. 2. If a regular coffee drinker doesn’t have their daily cup, they will feel fatigued, irritable, and experience headaches within the first 24 hours. Conclusion 1. Transition Signal: In conclusion, coffee isn’t for everyone but if you do choose to consume it, you at least now know how it affects you. 2. Summary of Main Points: Throughout this speech we looked at how coffee first gained popularity in the human race, some of it’s positive health benefits as well as some of the negatives. 3. Call to Action: Even if you’ve never been a fan of coffee, try drinking a cup  before your next study session and see if you still don’t like it. 4. Memorable end: Although it may be addicting and cause serious potential health problems, there must be something special about coffee considering over half of adults in the U. S. drink it daily. References: 1) â€Å"Coffee Acts Just like Cocaine, Says Scientist. â€Å" BeverageDaily. com. Beverage Daily, 02 Sept. 2002. Web. 12 Nov. 2014. 2) Goldschein, Eric. â€Å"11 Incredible Facts About The Global Coffee Industry. † Business Insider. Business Insider, Inc, 14 Nov. 2011. Web. 12 Nov. 2014. 3) Gunnars, Kris. â€Å"13 Proven Health Benefits of Coffee† Authority Nutrition. N. p. , n. d. Web. 12 Nov. 2014. 4) â€Å"The History Of Coffee. † – National Coffee Association. NCA, n. d. Web. 12 Nov. 2014. 5) Stromberg, Joseph. â€Å"This Is How Your Brain Becomes Addicted to Caffeine. † Smithsonian. N. p. , 9 Aug. 2013. Web. 11 Nov. 2014. 6) Van Dam, Rob. â€Å"Ask the Expert: Coffee and Health. † The Nutrition Source. Harvard School of Public Health, n. d. Web. 09 Nov. 2014. 7) Weber, Belinda. â€Å"Coffee Consumption Cuts Liver Cancer Risk. † Medical News Today. MediLexicon International, 22 Oct. 2013. Web. 12 Nov. 2014. .

Stp for Megaman

STP for Megaman Segmentation Megaman uses Marco-segmentation to choose its target segment. Business organizations with the scale of small to big are all belonged to this segment (from under 200 to above 200). In this segment the business organizations will all have a high usage rate on Megaman’s product, the product categories are Lighting products and solutions. Megaman also uses Micro-segmentation to well define its target segment. Some of the organizations will only require a lighting system, while some of the organizations demand individual lighting consultation.The organizations require consultations will have a much more closer relationship with Megaman while Megaman will gain more profit from providing an extended service. Megaman’s product are both foundation and facilitating goods. As a bisuness product, Megaman’s serve the purpose as in ‘use’ and ‘consumption’. Targeting Megaman targeted the business organizations to be its ide al customers. Since the customers are business organizations, they will share the key criteria of being price-sensitive; quality-focus and also logistics efficiency.In another words, they are very high demanding. The target customers will be ‘optimizers’, they will compare all proposals before making the decisions. The organizations demand Megaman’s product to be cheap; reliable; low switching cost (high compatibility). Megaman is confident in satisfying their customers, so they mainly focus on encounter in new task or for modified rebuy. Positioning Megaman positioned itself as being the market leader. It continues to invent innovative products, just like Dyson.Unlike the major competitor, Philips, Megaman had taken one step further on CSR, Megaman’s product are all eco-friendly as Megaman emphasis a lot of its product being sustainable. Philips also provide excellent lighting solution for various organizations but Megaman had managed to do the same thing but also being eco-friendly at the same time. Megaman also positioned itself of being high quality. Promotion There are different channels for Megaman to promote its products, such as Tradeshow, Advertisement and various distribution channels.Megaman had participated in various trade shows, both in Hong Kong and overseas. As from the information shown in TDC’s website, Megaman had participated in the HK international Lighting Fair for the last five years. Megaman tries to attract both local and foreign customers through the tradeshow in HK. Megaman is highly involved in this tradeshow, as Fred Bass, the managing director of Neonlite ( Parent company of Megaman) and Megaman HK’s management team attended the tradeshow for the publicity event.Megaman has not drawn much attention outside those standard tradeshows, same with its major competitor in HK, the Philips Lighting. It is belief that because both of them are already the market leader in HK, no more further marketin g strategies needed to be apply in order to fight for market share. What Megaman should do is to consider sponsoring some other tradeshow, as being a good chance to encounter more business partners. When Megaman first enter HK’s consumer market, it used humor approach to promote that Megaman’s product can create funny yet positive value.Megaman focus on TV commercial, it hired Daniel Wu as the main character to addressing the function of Megaman’s product is very effective on specific functions. For recent commercials, Megaman focus on the practical use of its products, such as using it’s LED light bulb could make specific products to look better. The latest TVC, Megaman failed to draw audiences’ attention by being so dull and boring. If Megaman want to continue its TVC commercial, they must need to another approach rather than read out the specifications of the products.