Stp for Megaman

STP for Megaman Segmentation Megaman uses Marco-segmentation to choose its target segment. Business organizations with the scale of small to big are all belonged to this segment (from under 200 to above 200). In this segment the business organizations will all have a high usage rate on Megaman’s product, the product categories are Lighting products and solutions. Megaman also uses Micro-segmentation to well define its target segment. Some of the organizations will only require a lighting system, while some of the organizations demand individual lighting consultation.The organizations require consultations will have a much more closer relationship with Megaman while Megaman will gain more profit from providing an extended service. Megaman’s product are both foundation and facilitating goods. As a bisuness product, Megaman’s serve the purpose as in ‘use’ and ‘consumption’. Targeting Megaman targeted the business organizations to be its ide al customers. Since the customers are business organizations, they will share the key criteria of being price-sensitive; quality-focus and also logistics efficiency.In another words, they are very high demanding. The target customers will be ‘optimizers’, they will compare all proposals before making the decisions. The organizations demand Megaman’s product to be cheap; reliable; low switching cost (high compatibility). Megaman is confident in satisfying their customers, so they mainly focus on encounter in new task or for modified rebuy. Positioning Megaman positioned itself as being the market leader. It continues to invent innovative products, just like Dyson.Unlike the major competitor, Philips, Megaman had taken one step further on CSR, Megaman’s product are all eco-friendly as Megaman emphasis a lot of its product being sustainable. Philips also provide excellent lighting solution for various organizations but Megaman had managed to do the same thing but also being eco-friendly at the same time. Megaman also positioned itself of being high quality. Promotion There are different channels for Megaman to promote its products, such as Tradeshow, Advertisement and various distribution channels.Megaman had participated in various trade shows, both in Hong Kong and overseas. As from the information shown in TDC’s website, Megaman had participated in the HK international Lighting Fair for the last five years. Megaman tries to attract both local and foreign customers through the tradeshow in HK. Megaman is highly involved in this tradeshow, as Fred Bass, the managing director of Neonlite ( Parent company of Megaman) and Megaman HK’s management team attended the tradeshow for the publicity event.Megaman has not drawn much attention outside those standard tradeshows, same with its major competitor in HK, the Philips Lighting. It is belief that because both of them are already the market leader in HK, no more further marketin g strategies needed to be apply in order to fight for market share. What Megaman should do is to consider sponsoring some other tradeshow, as being a good chance to encounter more business partners. When Megaman first enter HK’s consumer market, it used humor approach to promote that Megaman’s product can create funny yet positive value.Megaman focus on TV commercial, it hired Daniel Wu as the main character to addressing the function of Megaman’s product is very effective on specific functions. For recent commercials, Megaman focus on the practical use of its products, such as using it’s LED light bulb could make specific products to look better. The latest TVC, Megaman failed to draw audiences’ attention by being so dull and boring. If Megaman want to continue its TVC commercial, they must need to another approach rather than read out the specifications of the products.

A Critique on Rawls

Wealthy nations are morally obliged to assist poorer nations, with regards to assisting their economic development. I have come to this conclusion based on the ideals of American philosopher John Rawls. Distributive justice is Rawls’ theory that basically augments the equal distribution of goods throughout society.This philosophy relies on fluent interaction between nations, which is often complicated by the bias inherent in many national cultures.   Rawls argues that his Law of Peoples is the perfect solution for this gap in communication between nations.   I agree that his constitution is a start, but it lacks a clear understanding of how deeply intertwined terrorism is within the political structure of society.Skin color and religion should not be influential on the distribution of goods throughout the world, but the reality is that they are a major cause for social unrest.   This coincides with the theory of relative deprivation which acknowledges that there is a sen se of injustice aroused when individuals grow to believe that the conditions of their lives is not compatible with those of the people like them in similar situations.This feeling of disadvantage is thought to be the cause of social dissent and challenges posed to the status quo.   The most immediate circumstance that would drive a person or group to challenge their ruling system would be if their fundamental needs were not being met.   This is why distributive Justice is such an important, and much needed concept within society.The universal equality that can result from Rawls method and the statement it makes on political standards is credited by Michael Walzer as a Communitarian Critique on Liberalism.   Through what Walzer refers to as Spheres of Justice, he bridges many disagreements between liberals and communists, pointing out that the communist critique on liberal society will forever resurge throughout history.The core drive behind both Walzer and Rawls’ theori es is the immorality that stems from unequal and unjust disbursement of goods.   Though, their pursuit of equality is very valiant, there are some valid hurdles that threaten the adoption of Rawl’s theories into societyThere are many arguments that can be made for and against Rawls theory.   According to one of his positions, people have the right of self-defense but no right to instigate war for reasons other than self-defense (Rawl).   This can be seen as the specific policy applied to the U.S.’s initial declaration of war on Iraq.   After the attack in 9/11, The Law of Peoples enforces the grounds that the U.S. was morally ethical in their attempt for retaliation.But, now that this war has ended, many critics find it hard to justify the United State’s continual deployment overseas.   Rawl also states that, People have a duty to assist other peoples living under unfavorable conditions that prevent their having a just or decent political and social re gime.   This concept is easily contrasted by political theorists who argue that funding to uplift the dire conditions in Iraq are inadvertently funding further terrorism.The concept of the U.S. funding a country’s economic stability and then having it turn around and use that contribution against them is a tradition with international interactions.   It can be seen in the gradual change in Germany’s relationship with the United States.   This is just one of the major hurdles for Distributive justice and poses a political threat to the affectivity of what Rawls proclaims as the solution to injustice between nations.In sum, though more affluent nations are morally responsible for the wellbeing of other neighboring and distant struggling countries, they should still be wary of potential terrorist attacks that might result from their generosity.   There are moral implications at stake, but sacrificing the affluence of a country’s economy should not result in the sacrificing of that country’s safety as well.   This fault in Rawl’s theory will have to be assessed before it can work as a valid solution to inequality.   

A Report Into Consumer Behavioural Theory

Understanding consumer behaviour allows us to engage more effectively with our target market and increase sales * It is vital we understand the needs of our target market and their motivation for purchasing Benecol or alternative products. * Giving Value to a product after we understand our consumers’ needs and motivation for purchase can increase positive interaction with our market. * When marketing a product, it is advised that the advertisement attaches itself best to the needs and value of consumers with relevant and engaging information. Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister & Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer's point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples' diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, & Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line.

History Paper Essay Example | Topics and Well Written Essays - 500 words - 1

History Paper - Essay Example Generally, the language is very easy and imparts full meaning of the excerpt. However, there is one place where the excerpt reads, â€Å"we oppose the greater conception -- the moral order† (Roosevelt) is a bit difficult to understand. Nevertheless, the statements that follow make it clear. In my judgment, assertions which provide important and valuable insights and guidance for governing societies and nations today are the first and the fourth freedom. In the present age, certain nations are invading others because the former are more powerful than the latter. People whose countries are being invaded are denied the right to speak for their rights. They are not powerful enough technologically or geographically to fight for their rights. This has resulted into a state of fear for such countries. Thus, in order to become a free and governing society in the present age, it is important to be free of the freedom of fear and to have the freedom to speak. The third freedom i.e. the freedom from want is literally unachievable in the context of the present age which is basically an age of consumers. People respect those who have more buying power and who are greater consumers. The basic need to consume originates in want and if people get freedom from want, this finishes every thing. On the other hand, it is really not possible to make people free from want in any case as want is the fundamental sign of life. As we live, we need things. Our worldly needs only come to an end when we die. From this perspective, saying that we want to be free from want is illogical. In fact, the freedom from want is no longer relevant in the 21st century in which want and consumption is the epicenter of world’s business and economic growth. Also, the freedom of practicing religion is already there to a large extent in the 21st century. In a vast majority of the countries around the world, people are free to practice their religion irrespective of whether they are a

Enterprise Strategy Assignment Example | Topics and Well Written Essays - 2750 words

Enterprise Strategy - Assignment Example It has also presented in brief the role of an enterprise in the organization and how does it stimulates entrepreneurial learning and development Many people are encouraged to start their own business, to begin as sole proprietors and become an entrepreneur. According to the Department for Business Innovation & Skills in UK, there are 1,296,905 registered enterprises in UK as of 2008 (SME 2009) Sad to say, many of them are forced to go out of business after two to three years of operation because of failure. Failure rates have been high, and some are due to lack of capital, lack of salesmanship, technical knowledge, and up to date knowledge of production. But whatever technical reasons are there, the ability to manage comes out heavily as an end result. McFarland, (1974, p.61) said that in the United States, anybody who has the resources can start or withdraw a business because this is not controlled by the government. Accordingly, the decision to become an entrepreneur is purely a choice of an individual. McFarland noted that many entrepreneurs go into the field thoroughly unprepared and meet the economic test of survival. S ome manage to stay afloat because they do not know how much capital they have been using up and how much liabilities they have incurred. In the end, those who survive are those who have the managerial skills in business. It is an irony, as MacFarland observed, that many entrepreneurial failures occur during boom times. Reasons for that are the easy credit, high demands for the products and the general optimism on the economy. Because of these, many executives were enticed to go into enterprise business without proper planning, insufficient capital and lack of skills. Eventually, the entrepreneur suffers failure because he failed the test of economic pressures. However, despite these pressures, some firms survive and show an extreme degree of tenacity. An example is Prince Alwaleed Bin Talet, who survived

Report - classroom observation Essay Example | Topics and Well Written Essays - 2000 words - 1

Report - classroom observation - Essay Example It is significant for both parties to identify these things. Hopkins (2002, 10) explains that the setting of a class makes an observer to preconceive what he/she will expect when the class commences. Since the topic was about the television, the students would have to listen to the television. Since s and videos are almost inseparable, there was the inclusion of the video. It also made the class more interesting. The television was placed before the class while the instructor stood between the students and the screen. However, she made sure that she did not obstruct the students from viewing the screen. By standing between these two subjects, the teacher was able to monitor both sides thus she could manage the class better. If she stood at the back of the class, the students would be distracted by having to look at the rear of the course group and then at the front in order to follow up on both the teacher and the screen. The teacher started by pronouncing some words to be expected when viewing the video or television. The students first listened to the pronounced words, then they repeated these words and then they tried to spell them out so that they could have a better understanding of them. The teacher encouraged the students to ask questions regarding the areas they did not understand. Additionally, the teacher encouraged the participation of the students before, after and during the watching of the video. At one point, all the three students were not attentive to what was on the screen. The teacher encouraged the students to be attentive by showing the video once more. The teacher’s language and actions were also strategic in enabling the students to understand the content they were taught. Ollerton (2004, 14) states that the language used by a teacher when teaching plays a major role in enabling a student to understand a given topic. The teacher was constantly praising

Code of the Street Essay Example | Topics and Well Written Essays - 750 words

Code of the Street - Essay Example As a result, mainstream institutions such as the law, are experienced and interpreted through a different lens. This essay will critically analyse and reflect upon Anderson's code for the purposes of determining both its validity and viability. The code of the street is defined as "a set of prescriptions and proscriptions, or informal rules of behavior organized around a desperate search for respect that governs public social relations, especially violence" (Anderson, 1999: 9). Within the code people operate under a "threat of vengeance" which acts as a shield to violent encounters (Anderson, 1999: 10). The code is "a set of informal rules governing interpersonal public behavior, particularly violence" in inner-city neighborhoods (Anderson, 1999: 33). It is residents' form of "law" or their "street justice" (Anderson, 1999: 10). The code thus is an alternative system to the middle-class norm. While it may be difficult for outsiders to evaluate the validity of the state due to lack of lived experience with street life, one can safely assert that Anderson's analysis rings true insofar as it appears to stem from the very nature of social systems' rules and regulations. Any social setting is governed by a set of rules which mu st be strictly followed should one wish to negotiate his/her way through the system in question and interact with members therein. The street, according to Anderson, is no different. Proceeding from the above stated, it is necessary to point out that in any social setting, self-esteem is important, as is its preservation. The street is no different. In inner-city communities, respect is key to one's self-concept and as such, the code prescribes "the proper way to respond if challenged" (Anderson, 1999: 33). On the street, one's reputation is highly valued and important to his self-identity. To maintain reputation, there is a constant "threat of violence" against those who may attempt to trample another's standing in the community (Anderson, 1999: 15). Anderson argues that the code regulates violence on the street as it offers approved justifications for those desiring to aggress against another. Whether or not you engage in violence, you are aware of the penalty if there is a rule violation (Anderson, 1999). The code thus is one's defense on the street. The code "provides a framework for negotiating respect" and is a "practical" mechanism for surviving on the str eet (Anderson, 1999: 134). Respect is a powerful commodity on the streets of inner-city America and is "a form of social capital " Anderson (1999: 66) Respect is premised on "being treated right" and given deference (Anderson, 1999: 33). Respect is external and must be demonstrated and seen. On the street, young Black males must constantly prove themselves often using physical violence. Once you have established yourself, respect acts like shield of protection. To maintain respect, one must have a hardened image and appear unbreakable. While life off the street emphasises respect and self-esteem, it does not prescribe violence as a means of attaining and later preserving it. In other words, societal culture and street culture have different perceptions of the meaning of respect and its determinants, despite their both outlining and highlighting its importance. Just as is the case with society in general, street society is not homogenous but comprised of different groups, cultures and

Reversing Heart Disease by Dr. Dean Ornish Article

Reversing Heart Disease by Dr. Dean Ornish - Article Example Low calories slow metabolic rates which makes it difficult to lose weight. In Reversal diet, fewer calorie consumption increases instead of decreasing metabolic rates. Thus, consuming lot of fat gives us a quintuple whammy (Ornish, 250). Reversal diet allows egg white which has high protein. Other than this, protein consumption remains low since animal products are not allowed (Ornish, 247,252). Blood cholesterol comes from animal products like meats, poultry, fish and dairy. Moreover, saturated fat found in animal products is also converted into cholesterol by the liver (Ornish, 254). Dr. Stamler and his colleagues have found out that people with cholesterol levels higher than 180 have increased the risk of heart disease. He has concluded that range of safe cholesterol levels is very small (Ornish, 255). An average person consumes 40 to 50 percent of their calories as fat. The ideal amount that should be consumed is less than 10 percent of calories as fat (Ornish, 246). Saturated fat increases our blood cholesterol level unlike polyunsaturated and monounsaturated fat (Ornish, 256). Hydrogenation is the manner by which fat is made more saturated. Therefore, there is more saturated fat in moderately hydrogenated oil (Ornish, 257). Epidemiological research tells us high cholesterol and saturated fat increase blood cholesterol level leading to higher risk of coronary heart disease (Ornish, 258). HDL is considered as â€Å"good cholesterol† while LDL as â€Å"bad cholesterol†. People practicing American diet have the same risk of coronary heart disease.

Sourcing Funds from Venture Capitalists, Creditors, Bonds & Equities Essay

Sourcing Funds from Venture Capitalists, Creditors, Bonds & Equities - Essay Example Funds are collected with some business objectives to realize the benefits of current innovations in the form of product launch, market campaigns, investments in profit making financial instruments, funding running projects with assured returns (like government projects bagged against tenders, infrastructure projects, conflict-free projects that have realized large payments prior to funding), etc. and invest the equities thus built (as an outcome of profits realized from projects) into diversifications, expansions, new Plant & Machinery purchase, new business initiatives, etc. This means that the primary objective of funding should be to invest in profit making ventures that can increase the valuation of the assets of the company and hence result in profits for the investors & in the process improve of share holder value. Faure-Grimaud and Gromb (2004. pp986-987) presented that block of funds raised by a corporation is controlled by insiders for the purpose of improving asset valuatio n of the corporation by allocating corporate resources or acquiring new resources. In the process of increasing firm's asset valuation, the shareholders increase their own wealth as well but this should be viewed more as an incentive of the shareholder's tangible value-increasing actions and not as the fundamental objective of fund raising. Amihud and Garbade et al. (1999. pp453) argued that after a company has taken the debt, a conflict of interest arises between creditors, managers and shareholders. Managers are forced by share holders to maximize their wealth and in this process may end up maximizing risk taking activities. Example, shareholders may be tempted to invest the debt (rather than equity) in high risk projects that may maximize equity at the cost of debt at the cost of overall devaluation of the company. These conflicts call for effective corporate governance which requires lot of contribution by finance managers. They have to manage the compromise between creditors and shareholders by keeping the former satisfied with the investment portfolio while controlling the wish list of the shareholders. Sources of Funds available in Europe (including Croatia) Bottazzi and Rin et al. (2002. 239-244) reported the source of long term funding in Europe (Croatia included) as the Venture Capitalist funding from Institutional Investors (includes endowments & pension funds), corporations, financial institutions (includes primarily banks, insurance companies and fund raisers from capital markets), Government and individuals. Unlike US, Europe has shown dismal maturity when it comes to venture capitalism as compared to US. This is understood from the fact that the funding contribution in US is largely by Institutional Investors (shows the maturity of US markets) but in Europe is largely from banks that control a major part of the mutual fund industry. There are many bank funded companies in Europe (having operations in

Implication of Global Warming on Organizational Leadership Essay - 1

Implication of Global Warming on Organizational Leadership - Essay Example Although the twentieth – century is still young, recently a variety events and concerns have surfaced that pose as major challenge for contemporary business world. In recent years, climate change has developed from being a fringe concern within the corporate world, addressed primarily through a company’s corporate and social responsibility, to an increasingly central topic for strategic deliberation and decision – making by executives and investors around the globe. Climate changes issues are among the most urgent global challenges in international business arena. The international environment issue attracted much more attention from politics, civil society, the media and business because of its actual and potential impact. With wide spread industrialization, the environmental impact of fossil fuels has taken centre stage in an international debate over the phenomenon known as global warming. The global warming affects several regions of the world adversely and hence industries around the world are at a major threat from environment. The responsibilities of MNCs with regard to global warming are huge and a strategic move from leaders of international business would make much difference. The Concept of Global Warming The phrase global warming has become familiar to many people as one of the most important environmental issue of our day. Human activities of all kinds whether in industry, in the field , or concerned with transport or the home are resulting in emission of increasing quantities of gas, in particular carbon – did- oxide, into the atmosphere. Every year these emissions currently add to the carbon already present in the atmosphere carbon dioxide a further seven thousand million tones, much of which is likely to remain there for a hundred years or more.

Social Integration Essay Example for Free

Social Integration Essay India from time immemorial, people belonging to various religious faiths lived in harmony and peace. There are fundamental values and traditions in our culture that promote integration among different communities. This was helpful for the growth of a great civilization in the Indian sub-continent. It will be our endeavour as the citizens of this country to preserve the rich tradition of Social Harmony among diverse religious and ethnic groups and pass it over to the future generations. Even though communal tensions in India are well under control, there is no place for omplacency as many internal and external forces are waiting with their ulterior motives sowing the seeds of ill-will. Human needs can be found as the same everywhere in the world if we look at it from biological and psychological perspectives. Irrespective of the geographic, linguistic or religious differences humans everywhere have common biological needs like hunger, thirst, sex etc; the satisfaction of which is essential for their survival. Similarly man has psychological needs like, need for recognition, need for companionship, need for security, need for prestige etc. he fulfillment of which is inevitable for maintaining sound mental health. Man cannot satisfy most of such needs through his own individual efforts. He requires the assistance of his fellow members of the group in this regard. That is why human beings are considered as social animals. A cooperative integrated society is most congenial for leading a healthy social life. Religion is one of the social institutions found in all human societies. It assists man to establish and maintain harmonious relationships with the supernatural forces that are believed to have direct influence in the fortunes of man. Moreover religion is one of the agents contributing to the integration of society. Religion provides We feeling among its members. Performance of religious rites, participation in festivals, leadership provided by priests and religious functionaries, following many common beliefs and values, etc reinforces the unity among the members of a religion. Even though holy books and teachings of each religion claim that they help man reach God, none of them propagate hatred against other faiths. All religions in their essence assist people to live in harmony with members of the society. According to Jawaharlal Nehru, the first prime minister of India the communal problem is not a religious problem, it has nothing to do with religion. Nobody can blame the presence of diverse religions for the emergence of communal problems in the world. Even though all religions proclaim the universal brotherhood of man, history is full of bloody, violent conflicts between members of different religions. Many battles were fought between Muslims and Christians, Jews and Muslims, Hindus and Muslims and so on in the past. Many such struggles are going on even now like the conflict etween Muslims and Jews in Palestine. A deeper analysis of the causative factors of these conflicts shows that in all these situations non-religious, often political and economic interests were instrumental to these problems. Religious identity was used root cause of communalism is not the presence of many religions in the country. When religious sentiments are exploited with an economic or political motive the resultant effect gives rise to the genesis of communalism. According to Madan (2001) communalism is the political expression of religion. He defined communalism as an deology, which envisages the religious community as a political group committed to the protection and promotion of its social and economic interests and cultural values. While communalism is a feeling or state of mind existing at a psychological level, communal conflict or riot is its overt expression. Once generated, communalism remains in the minds of people always, and communal conflicts emerge only occasionally when there is a total breakdown in the good relations between two communities. From a sociological perspective social conflict by its very nature cannot ontinue indefinitely. During communal violence each community used it as an occasion to harm the interests of the rival community who may be socially or economically sound. The feelings of relative deprivation felt by one community is often converted into violent attacks against a well placed community. This is what happened in 1984 when there were violent attacks against the Sikhs in different parts of the country after the assassination of the then Prime Minister Mrs. Indira Gandhi by her body guards who happened to be from the Sikh community. Investigations onducted later by sociologists and many other social scientists proved that Sikhs who were economically well placed were attacked and members of other communities who were Jealous of their prosperity looted their shops. People with vested interests to attain their ulterior goals exploited this particular context by exploiting the religious sentiments. One must not confuse communalism with communal violence, rioting etc. Poorly conceived Communal ideology leads to communal violence. Communal violence is a consequence of the spread of misunderstood and ill-conceived communal ideology. But it is not the crux of the communal situation at all. Communal ideology cannot only exist, but can grow for decades before it takes the form of violence. This book contains some of the selected papers presented in the National Conference on Social Integration and Communal Harmony organized by the Kerala Sociological Society from 1st to 3rd December 2006 at Sree Narayana College, Thiruvananthapuram. Prof. N. R. Madhava Menon in his paper Constitutionalism and Management of Diversity in Multi-cultural Societies deals with the significance of Indian Constitution o manage various problems in a multi-cultural society. He points out that secularism is a basic feature of the constitution which cannot be changed even by parliament. There is no state religion and the state is prohibited against discrimination on the basis of religion. He believes that for multi-culturalism can survive and communal harmony can prevail only when we ensure equality of status among people and second part of the paper, the author focuses his attention on the concept of social integration. He notices that the constitutional strategy to promote fraternity is helpful to attain social integration. In this context the author recommends a Uniform Civil Code for the entire nation. However, political parties do not support this view because no political party is ready to talk about it, because of the vested interests involved especially because of the vote bank politics. In her paper, Social Integration and Communal Harmony, Prof. M. Indukumari presents the multiple factors and contexts that influence social integration and communal harmony. First of all she explains the significance of this theme in the present Indian context. According to her view, the prime concern of any nation iming at development should be the attainment of social / national integration. Moreover, she argues that despite some differences at ritual, social and cultural levels among different religions, there is conspicuous commonality at the level of values that promotes communal harmony. The author lists many examples of inter religious co-operation that exist in Kerala for a long period. However, she also points out that this rosy picture of Kerala is changing gradually and this society has started showing symptoms of religious intolerance and communal violence. This paper gives due consideration towards the debate on the need for a Uniform Civil Code for India. Another concern of this paper is to show how communal violence affects the interests of the vulnerable sections like women, religious minorities, tribals, dalits etc. The author expresses confidence that NGOs can play a crucial role in maintaining communal harmony. In the concluding part of the paper she identifies certain strategies to promote communal harmony. On the whole this paper provides a comprehensive picture of social integration and communal harmony in India. M. K. George in his article on Tolerance is various faiths attempted to highlight how various faiths and religions can contribute to the building of tolerance in the world. He stresses that every religion contains components of belief, rituals, information and knowledge, behavioural consequences and the expectations that guide the whole system. The author briefly looks at Bhuddhism, Christianity, Islam, Judaism and Hinuduism and observes that in discussing religion as an instrument of peace and harmony one needs to make this distinction between religiosity, which only can ivide, and spirituality which can unite all believers. Religiosity focuses on differences, where as spirituality emphasizes what is common. Spirituality provides meaning to life and reality. Spritiuality connects, with the self, others, god and native. He stresses that the social scenario in India and the world over demands an active Youth population striving for peace and tolerance and hence the Youth needs to take this agenda. The paper Secular Legacy and Communal Paradox The case of Kerala contributed by Dr. Antony Palackal presents some unconventional interpretations of the communal ituation in Kerala. The author observes that secularism, the characteristic facet of nowadays there seems to be an alarming spread of communal and fascist forces in the State. This article marks an enquiry into the characteristics and dynamics of the emergent communalism in Kerala and tries to trace its secular legacy and the communal paradox. The first part of the paper seeks to unfold the secular legacy and the opposite reality of communalism that has engulfed it. The second part is a discussion on the unique forms of communal manifestations in Kerala. The third part s an exploration into the evolution of the growing communalism in Kerala. The concluding section briefly sketches the relation between communalism and spirituality vis-Â ¤-vis religion and the possible manner in which the growing menace of communalism may be addressed. The paper reveals that communalism gives rise to a heightened sense of identity and belongingness as it operates on the basis of the theory of polarization. Polarization results in emotional, mental or physical mobilization of individuals and groups to cause cohesion within a group . However it divides people as members of larges communities. The author feels that religious and/or caste sectarianism and communal interests dominate most of our political life today. The paper conclude with an optimistic note that a viable alternative to the prevailing communal paradox appears to be the resurgence of societal consciousness born out of neo-renaissance movements capable of regaining the lost secular legacy of Kerala. The paper Hindu Response to Conversion Threat: Questions on Conversion and Social Equality written by ShaJi. A is undertaking a historical analysis of the communal situation in 20th Century Kerala. The major focus of this paper is on The Temple Entry Proclamation of Travancore, 1936 that was a turning point in the history of modern Kerala. This proclamation put an end to the inhuman practice of untouchability and it opened a new future to the oppressed classes in Travancore. The author notices that before 1936 several low caste people of Travancore including Ezhavas converted themselves into other religions especially Christianity since they found it as the easiest way to escape from the caste tyranny. However, Sree Narayana Guru, leader of SNDP movement was successful in reventing this tide of conversion to Christianity or to Buddhism. The Ezhavas were also interested in Islam and Sikhism. When the low caste Hindus including Ezhavas started large-scale conversion to Christianity, it became an eye-opener for progressive Hindu reformers. Efforts were made to bring back the converted Hindus to Hinduism under the initiative of the Hindu Mission. By permitting entry to all Hindus to the temples, low caste Hindus including Ezhavas were retained in their religion. This paper clearly explains how Temple Entry Proclamation assisted the Hindu leaders to meet the challenges of conversion.

Drone controversy Essay Example for Free

Drone controversy Essay In today’s battlefield unmanned aerial systems (UASs) also known as unmanned aerial vehicles (UAVs), remotely piloted vehicles (RPVs) or drones are the United States Department of Defense’s most controversial defense weapon to date. Many US top commanders and expert in military history, intelligence, and international security, says that unmanned aerial systems or UAS, as experts call them, are the most important new military technology in the twenty-first century since the intercontinental ballistic missile. With the FAA (Federal Aviation Administration) writing rules to allow UAS to fly in American skies nowadays, drones are also ushering in the most dramatic new age in aviation since the jet engine. Only a dozen years ago, no one saw it all coming and perhaps it is even seems like a science fiction. UAVs and UASs are not a relatively new defense weapon or a very futuristic robot but in fact they have been around since the 1930’s in the loose form of Austrian balloons which is used for reconnaissance back then. However, with the advancement of technology for the past few years, drones have become the most efficient, effective, and accurate means to gather intelligence and information, reconnaissance, and surveillance without putting the lives of our soldiers and officials in danger at the front lines. Drones have been successful in targeting and killing high profile terrorists (many of whom were top Al-Qaeda and Taliban militants) and minimizing civilian casualties. They have also been successful in minimizing U.S. soldier casualties because the pilots are flying these vehicles in U.S. soil or somewhere safe away from the conflict zone. Drones have been and will continue to be a major successful factor in the U.S.’s war on terror. Meanwhile on the other hand, as convenient and beneficial as drones are, they are also one of the most controversial weapons used because, internationally, they violate the United Nation’s Charter; violating a country’s territorial sovereignty and national integrity. Although they are precise in eliminating their targets, they have killed too many innocent civilians who happened to be at the wrong place at the wrong time. Through the years, the U.S. has increasingly used drones to target and kill suspected terrorists, increasing the number of civilian casualties during the attack. As a result, more and more people (mainly in Pakistan- who were neutral in the U.S.-Pakistan conflict) are getting frustrated or losing hope with U.S. military tactics and beginning to side with Pakistani militants, possibly derailing their goal of democracy in the region. In relation to innocent civilian casualties, if Pakistan or another country wanted to bring issue to international criminal court, who will be charged? Will the soldier piloting the aircraft be charged, or his commander? Will former President Bush or President Obama be taken to court? Either way, the international legal issue surrounding drones are still very hazy and do not seem to be cleared any time soon especially with the war on terror is still raging in the Middle East. Not only do the drone strategy raise issues internationally, there is also a lot of controversy surrounding them domestically. The government and many companies see drones as a great technological advantage to society or public life. They are can be used for surveillance of the U.S.-Mexican border, search for survivors of natural disasters through heat sensor technology, wildfire fighting, spraying pesticides, and searching for radiation or dangerous chemical leaks. Nevertheless, domestic drones can also be used to invade citizens’ privacy. Recently, Congress allowed the FAA to allow over 70 drones to operate in U.S. airspace. These domestic drones can be equipped with infrared cameras, heat sensors, GPS, and automated license plate readers, making it easy to track people. These domestic drones are supposed to be used by civil organizations only; however, they can easily fall into the wrong hands and be reverse engineered and misused to do more harm than good. Since 9/11 the congressional has approved the use of military drones on the war on terror due to their efficiency, effectiveness, and accuracy. Therefore making the US armed drones one of the most fearful flying machine in the sky of Middle East and being used many times to take down a high profile target with high percentage or changes to be hit within seconds . why drones are very efficient ? Well first of all they are an automatic flying system , therefore the drones can operate within a larger scale of operation rather than their human counterparts in the F-16 or RAPTOR jet. for example before the drones are armed in the year 2000’s most of the US air force operations are relying on jets to do some reconnaissance , therefore the humans factor must be involve in the entire hours of that operation and making it less effective than drones because as humans our senses and energy or the capacity to do some work is quite limited. And the length of the operation is also determined by the fuel inside the jet which consume a huge amount of fuel especially for military combat jet, so without the drones the operation could only last a day or two max. but with the drones the length of the operation hours could be extended significantly , thanks to their new innovative flying energy and system inside the drones which are very useful . The drones are a smaller airplane therefore they have a lighter body and no human is needed inside the drones, therefore making it much more lighter to cover a larger area to do some reconnaissance with much more speed and better performance . of course the smaller the plane the smaller the energy is required to fill it up, therefore the US air force wants to increase their drone capability with their new high tech fuel cell or an electric battery which could give the drones the power to fly for a long distance with a longer duration rather than a normal flying jets. With this new technology the drones are not just limited to their human controller in the safe zone , but thanks to their fuel and weight efficiency they can operate for a longer duration with their auto pilot on which make it much more reliable and easily to operate. It may not seems like a huge or a big revolutionary advantage, but this is quite a big improvement over the past few decades because now we could have an eye from the sky to watch over a potential target in the hot zone of the conflict area without risking the lives of our armed forces and the drones can do it for at least 24/7 hours , so that they can maintain the enemy position as long as they can before they need to go back to the base to refuel and rearmed . This is crucial because with the latest data we can have the most up to date information which will give our army a greater momentum to accomplish this war on terror . Drones are not just effective for killing but they are also good to do some surveillance .Which is by far the most common use of drones, if perhaps the least talked about. The U.S. military currently considers drones as part of an integrated system, where drones are being used, particularly along the mountainous Afghan/Pakistan border, to provide long-term monitoring of a population, and to solve the thorniest of problems facing occupying armies fighting insurgents –mainly telling the civilians and the fighters apart. By monitoring these areas, 24 hours a day, seven days a week, the U.S. military hopes to use drones to gather ‘patterns of life’ or ‘signatures’ in surveilled communities, allowing them to identify when something disrupts that ‘pattern of life,’ or also known as the insurgent activity.

What Caused The Korean War History Essay

What Caused The Korean War History Essay The North Korean leader, Kim Il Sung invaded South Korea on 25th June 1950, with about 89,000 of his troops and tanks achieving total tactical and strategic surprise against only 38,000 South Korean soldiers. They were fully armed with heavy weapons and equipment supplied by Stalin and the Soviet Union.  [1]   The war that started in 1950 which lasted for three years can be analysed under two aspects: political and ideological. Analysing ideologically, communist within the region of China, Soviet Union and North Korea, desired to secure the Korean Peninsula to be a part of communist bloc. Politically, the West and the USSR growing tensions and the emergence of the cold war intensified the stability that stemmed from a divided Korea. This essay will examine the causes of the Korean war including factors such as the historical, ideological differences and the primary causes of the war which are believed to be the division of Korea in 1945, the character of both leaders, kim II Sung and Sungman Rhee, as well as the influences of International actors, in particular capitalist West (namely the US) and the communist East (namely the Soviet Union but to a lesser degree, China), and the difference in policies of the United States and the Soviet Union toward North and South Korea. In order to understand the causes of the war in Korea, it is essential to look at the history of the country. When in the 1880s Korea opened its gates to the western world, pro-Chinese, pro-Japanese, pro-Russian and pro-American factions all emerged, It is also to be kept in mind that Japan ruled Korea for more than 40 years from 1904 to 1945 until the USA and Soviet Union agreed to expels the Japanese territory by the USA taking over the southern region of Korean to the 38th parallel whilst the Soviet Union would occupy the northern part.  [2]   In 1910, when Japanese ruled Korea and established a rough direct over its people, It was then that the elite class such as businessmen, landowners and manufacturers were not irritated but merely continued to do their jobs as the circumstances facilitated them. Conversely, the lower and workers class emerged in opposition and demanded urgent reforms in the country. The Japanese plan was to defend home islands by maintaining control of Korean Peninsula which resulted in political and cultural repression, there was also growth of Communism and Conservative nationalism at that time. As soon as World War II ended the tension was clear, one of the most important features of the post-world war was the appearance of a clear and obvious global competition for spheres of influence between the Soviet Union and the USA. The division of the country by 38th parallel by US and USSR had implicit the continuation of the civil tension as the people were divided politically and ideologically.  [3]  The Koreans were not trusted to rule Korea independently. The region being separated by the USA and USSR was the reason that the country had to remain separated into two halves as both super power countries had their own way to set up the legitimacy and execution of the political and economic issues of the country. These changes having being occurred in the region came to the situation that the regions could not be joined again as a single territory.  [4]   William Stueck argues convincingly;Soviet-US occupation of Korea, especially without precise agreements on its nature and duration, greatly reduced Koreas prospects for a smooth transition toward independence and unityà ¢Ã¢â€š ¬Ã‚ ¦[and furthermore] the division of the independence movement into Communist and anti-Communist groups compounded the potential problems in constructing a unified, indigenous government.  [5]   This division was possibly the most significant event in the history of Korea, as, if the country had not been separated by force by the outside powers, arguably there would not have been a Korean War. Of course, this is debateable as, when the Japanese surrendered, the possibility of a civil conflict due to those inequities and imbalances Koreans had suffered historically, was in fact defeated by the involvement of the Soviet Union and the USA.  [6]   The division had many consequences on the economy, one of the most pressing issues was the economic crisis between the two territories following a mass departure of around 2 million Koreans from the North to the South, today the South Korean population is double that of North Korea. This mass exodus was due to the fact that resources were also divided, the North gained in natural resources, whereas the South now had two-thirds of the workforce and the country was in crisis, Therefore, civil tension continued between varying ideologies in the two territories throughout. Furthermore, this division affected the cultures of both Koreas especially in regard to military, political, ideology and foreign alliances. On both sides the tension caused by division meant that the military became important.  [7]   The USA established a military government in South Korea whereas Soviet Union did so in North Korea. The region rule by the Americans was given to 24th corps US Army headed by General John R. Hudge whereas; the Soviet Union gave this responsibility to the 25th Army, the 1st Front of Soviet Far Eastern Front Forces (under Col. General Ivan M. Chistiakov). The masses of Korea opposed the military rule in their respective countries, which caused a high level of dissatisfaction, especially in the South. Furthermore, the US Army was unprepared for the mission to rule South Korea as compared to the Soviet Union.  [8]   The Moscow agreement was a great shock to the Korean people, who expected independence. They directly launched a nationwide movement opposing the trusteeship. The communist initially opposed trusteeship, but quickly changed their attitude later under a directive from the Russians. After Moscow conference divisions deepened between North and South, resulted in an economic, political and social unrest in South. The USA support was wavering and hesitate to support South who wanted a change in their political and economic position. However, the Soviet determination for North was to dominate through Communism. The USA still kept on safeguarding its own interest and tried every way in which Communist party could be stopped to come into power if Korea was reunited.  [9]   The United States policy toward Korea was non-ideological, at that time, the US considered Korea nothing more than a secondary objective to the security and defence of Japan. Korea continued to be a secondary objective because partly of the great distance between the two countries and partly because the US thinks that Korea is a minor strategic value.  [10]   On the other hand, the Soviet Union had a historical interest in Korea, North Korea was vital to the ideological interests, and strategic objectives of the Soviet Union to safeguard the rights obtained in Manchuria in return for the declaration of war against Japan in the final days of World War II, This was all the more so because of their need to cope with the American influence in South Korea, and the growing communist influence in China. Therefore the policy of the Soviet Union toward North Korea was constantly strong from the start.  [11]   With the rise of Marxism- Leninism in Russia in 1917 and the emergence of the struggle between Nationalists and Communists in China in the 1920s, Korean exiles inevitably took sides, with traditionalists of a Confucian stripe looking to the Nationalist Chinese, Liberals of a capitalist, democratic bent appealing to the Unites States, and radicals casting their eyes toward the Soviet Union and/or the communist Chinese.  [12]   Americans entered South Korea to keep Japan disarmed, but it was clear that they were unaware of the development they had to make in the region. The United Commission as forced by the USA voted for elections in Korea, the communist bloc of the region boycotted the elections and Syngman Rhee was declared as the President of South Korea.  [13]  It can be argued that the UN intervention is a fledging organisation which been forced into action. There was a little credibility due to alignment with the US. South Korea was not fully prepared for the war because the South Korean leader had not been much aware of the war issues as compared to North Korean leader Kim II Sung who appeared to be in power assisted by Colonel Alexandre Ignatiev and General Ternetiv Shytykov who were a part of the Soviet occupying force. Communism was quickly spread throughout the country by the police oppression, pressure and violence.  [14]   There was no attempt to examine closely the communist ideology of the leftists, to discover how far they were the creatures of Moscow, and how far they were merely vague socialists and nationalists who found traditional landlordism repugnant. No allowance was made for the prestige earned by the communists dominant role in armed resistance to the Japaneseà ¢Ã¢â€š ¬Ã‚ ¦ Given time and encouragement, [the KPR]..might have offered South Korea its best prospect of building a genuine democracy.  [15]   The failure then, ultimately of the US in Korea, was to side with reactionary, conservative factions who were inextricably linked to the period of Japanese colonial rule. In their view, they found it easier to deal with the ones that have had been for the same tasks and orders at the times when Japanese used to rule the nation, as opposed to helping to organise and mustering a viable future leadership from the many leftist factions, which though often divided among themselves nevertheless had the genuine support of a significantly large section of the Korean population. But if this was a US failure then it was also a failure of the Soviets as both countries chose to exclude the Korean leaders from any representation of the country, aimed at setting up a five-year trusteeship for the nation in question, prior to free elections being held. In the meantime, it was decided that the US and USSR, respectively, would take responsibility for governing the two halves of the country: in the s outh General Hodge led a US military government, and in the north the Soviets oversaw a communist-style rule.  [16]   It was decided in 1946, that the Democratic Peoples Republic of Korea (DPRK) would start to shape her military in order to protect her interdependence, this idea was urgently shaped into reality and at the end of that year they had created two divisions. North Korea kept on doing reforms in the army so that the South could find no way to harm it. By 1949, the military was equipped with a tank brigade, engineers, signals, anti-aircraft artillery, and one more infantry division. They were also on the initial stage to create their navy and air force, furthermore they sent two infantry divisions to fight in Manchuria against the Chinese Nationalists specifically in order to gain experience needed to be ready for any offensive attack against South Korea.  [17]   The main aim of the Democratic Peoples Republic of Korea was to safeguard the workers republic and the acts and the efforts of the Workers Party as well as the creation of forces was the reason why the government remained active. In the meantime, Kim II Sung kept on getting stronger and appeared as the Premier of DPRK in 1948 and was nominated as the Chairman of North Korean Workers Party in 1949.  [18]  He was Known as great leader in North Korea. Conversely, Rhee appeared as a leader of South Korea who was anti-communist. He wanted the China civil war to end in favour of the Nationalists. Among his concern was to wash away the Communist and demolish any Communist power or influence in Korea before the situation get worse and developed into a civil conflict. He, as with the Americans, believed that the Communists in Korea were a puppet of the Soviets; therefore, he believed that some kind of police intervention was needed to limit their influence. As his thoughts involved any actions that kept the communists away, he ideologically influenced the minds of people and made certain reforms to forcefully strengthen the country which drew an ideological line between North and South Korea.  [19]   The USA did not seem to back any actions or thoughts of Rhee as they were aware of the fact that Rhee attempts to attack the Northern part, the circumstances would not appear in favour of either. The USA could not be seen to be supporting any attack against the North as it would be regarded as an attack against the Soviet Union. South Korea was somehow in control of Rhee and he kept on using the force against the communists especially after 1946 elections.  [20]  South Korea was blamed for the start of the conflict. Rhee prompted border clashes prior to the invasion from the North such as that he executed some of the Northern civilian because they were spying and this was the ignition of the war. This idea that South Korea began the war was also insisted by Cummings who said that Rhee deliberately went for such actions so that the USA would support and intervene which will allow Rhee and his forces to invade North Korea.  [21]  On the other hand some argue that it was indeed North Korea who began the war and therefore had to plan the situation before hand and did such actions to initiate the war. Nonetheless this does not mean that Kim II Sung from North Korea was the one who necessarily caused the war. In May 1950, the strengths and weakness of North Korea and South Korea described as follows: It says that North Korea had organised areas with strong military and efficient divisions. North Korea had the potential that if guerrilla war started, it would be able to defeat the other side. Conversely, the South Korea did not have much potential to fight against the North as it was politically bent into conflicts and was equally losing its economic grip. Moreover, the military was far less efficient than that of the North. Tension along the 38th parallel had been serious since 1947 but was worse on some cases. It was assumed that any time the civil war could begin nevertheless the tactics that were to be used in the war were still unknown.  [22]   To understand the reasons for the escalating hostility between the super powers countries over Korea, related in developments in China. As the year 1949 was marked with the independence of Peoples Republic of China, it was then that the communist leader Mao Zedong appeared as victory over Nationalists forces on the country.  [23]  The Chinese were fully supporting the Communists in North Korea, Furthermore, tens of thousands of North Korea troops were receiving their military training and equipment from China. Mao Zedong also attempted to insist for a reunite of Korea in which communist will rule and the whole region will appear as a strong communist bloc of the region. South Korea and the USA were totally aware of the developments and were really concerned about the strong communist being spread in the area.  [24]  It worth mentioning here that North Korea assisted Maos communist during civil war. From UN perspective, UN refused to accept Legitimacy of communist rule and sus pended Chinas membership. As the communists gained strength in the region, the Americans and South Korea feared that this will end in a complete failure of the Nationalists. For this reason, Taiwan was used as a final weapon to weaken the communists. It is evident that the inhabitation and alteration in Taiwan were clearly tied to the Korean issue as the Nationalists could only be strengthened in that way. The Nationalists on Taiwan heartedly supported South Korea and showed full opposition to the emergence of communists strengths. The USA feared that having communists spread in the region means that the full control of region will be under the Soviet Union or China power, For the Americans, the advantage they feared which could be gained by Stalin in case the Taiwan was occupied or won by communist and therefore made them decide better defensive action for the stabilisation of South Korea.  [25]   In terms of President Truman involvement and the USA, it is obvious that they were awkward as they had not completely closed the chapter of World War II and still feared the Communist lobby to overrule them. As McCarthyism spread and communism kept on making its roots stronger across the world. This fear was also felt in Trumans government and they were afraid of the spread of communist around the world. As Mao Tse-tung gained power in China and the Soviet Union went for nuclear tests in 1949, the USA was even worried about communism and altered their foreign policy which was deeply dependent on the developments of Asia.  [26]   The Soviet Union did not cooperate with the USA and did not answer any attempts that the USA military governments in South Korea made. For this reason, the problem of solving the dispute between the North and South Korea was moved to the back row. The Americans tried to discuss and come up with an agreement to solve the economic and refugee problems and establish political measures for the future of Korea. The first priority of both super power governments was to have their own problems solved.  [27]   Developments in Asia were the reason that the USA feared the world to a large extent depended on the South Asia politics and the decisions that the countries in South Asia made. North Korean invasion made the USA redesign their thoughts about Asia. The American foreign experts thought that the Soviet Union has somehow lost some power in the region and it is China that gained power gradually and become a danger in South east Asia.  [28]   Americans at that point realised significance importance to remain in the scenario. It argued that Domino principle of Stalins communism had to be stopped in the region and if not urgently brought to a halt, communism will influence the Western Europe and therefore will be a great danger to invade Europe as well. Analysing all the circumstances, it was decided that the USA start aiding South Korea which was formally announced by President Truman on 27th of June 1950.  [29]   In Conclusion, it is illustrated that no one can ignore the differences in the ideology and political affiliation of North and South Korea; this was not necessarily the basis for the conflict in Korea. It is evident that the attempt of North Korea to invade the South ignited war, but the attempts of South before invasion could not be simply ignored. The situation that created instability from 1945 to 1950 was because of South Koreas attempts to stop communism from being spread at any cost. Before being invaded, Korea as a country had many social and political issues that needed to be dealt with sincerity. The activates and policies of the two super power are the reason that Korea could not be reunited afterwards. The United States did not wish to see South Korea incorporated within the communist sphere but would make the defence of South Korea a priority. It was the Soviet Union that supported Kim II Sung to act against South Korea from April 1950 to June 1950. It was perceived by Russia that it will result in support of North Korea from inside the Southern part and that the USA might not be able to handle the issue. China was involved deeply before June 1950 and Kim II Sung told Mao Tse-tung that it would be necessary for China to intervene. The Korean War was both a civil and an international war. The two Korean states failed to resolve the issue. 38th parallel kept on bearing tensions ignited by both North and South Korea for many years which finally made North Korea to start war against South in which the Soviet Union completely supported North Korea. Kim II Sung and Syngman Rhee equally heated the issue and remained the centre of wrong activities from 1948 to 1950.  [30]   The Korean issue could not be tied to just one actor; it had many actors that acted for their own benefit with non-playing role for the benefit of united Korea. It is understood that the international powers played their role as per the wishes of Kim and Rhee but more specifically all the super powers deep inside wanted their own interests to be safeguarded behind the curtains of Korea. The Soviet Union and the USA never purely identified that reunited Korea as the major cause but their failure to understand the issue and act accordingly brought the situation to such an extent where war continuously emerged. North and South Korea both are to be blamed for making matters worse as well as the super powers that did not understand the conflict from its soil. After Chinese military intervention, the USA was more concerned about communism being spread. Korea was a victim of her own leaders and of the mutual suspicions and hatreds of the superpowers in the Cold War. Finally, it is very vital that this essay has shown the international and historical context of the conflict. However, due to the conflicting ideas from revisionists and traditionalists it is difficult to establish a clear blame here. Although, North and South leaders were not passive in this war, they had a very strong military and political role to play. Both Kim and Rhee managed to use their international actors. James Matray argues that ultimately Soviet- American failure to co-operate prevented Koreas peaceful reunification  [31]  which is a major factor to cause the war.

Dismantling the Wall Essay -- Literary Analysis, Robert Frost

The storyline in most high school English classes is the analyzing or overanalyzing of poetry. Often this train of thought winds into a one-track argument between teacher and students. The pupils object about readers manufacturing meaning where none exists; the instructor insists that the poem merits deep examination. Granted, some poets write simple poems for the primary sake of entertainment (i.e. Jack Prelutsky). However, some poets manage to compound a dense significance into a concise poem, and these poems warrant the analysis of their deep meaning. Robert Frost is one poet capable of creating these masterpieces of poetry, such as tackling a subject as grand as the Apocalypse and commenting on it in terms of fire and ice (â€Å"Fire and Ice†). Frost succeeds in the task again in his poem â€Å"Mending Wall,† which literally tells the story of two men who, following every winter, repair the stone wall that separates their fields. In this poem, Frost implements a specific physical structure along with poetic devices including, dialogue and metaphors to derive a deeper social commentary from a common occurrence- building a wall. The physical construction of the poem â€Å"Mending Wall† reflects the literal wall and the metaphorical barrier being erected between the two men. Instead of dividing his poem into stanzas, Frost â€Å"presents an unbroken sequence of lines† (Andrews 1). First, the poem is left justified over its entirety and lacks any stanza breaks. These two characteristics cause the poem to appear on the page as resembling a jagged, serrated wall. The effect can be truly revealed by tilting the poem sideways, placing the flat (left justified) side on the bottom and the jagged edge on top. The poem physically appears as a stone wall... ...a common border. Through double meanings and an effective story and title, Frost is able to entertain with strong poetry while conveying his subliminal commentary. To summarize, Frost’s â€Å"Mending Wall† is a work of respectable value not only for its poetic ingredients but also for its multi-faceted secondary meanings. Beneath the first layer of context lays a deep social commentary that is apparent through engaged analysis. Whether in support or dissent of the excessive examination of poetry, â€Å"Mending Wall† by Robert Frost possesses the poetic devices of traditional works and a deeper social commentary that is expected from Robert Frost. The meeting of rational thinking and primitive instinct occurs in society regularly. Human beings share this duality within themselves, and this poem depicts the struggle between the two points of view, the two sides of the wall.

enzemes potato hydrogen peroxide :: essays research papers

How the concentration of enzymes controls the breakdown of Hydrogen Peroxide? Aim- We are investigating the effect of changing the concentration of the enzyme catalase has on the rate of breaking down of Hydrogen Peroxide. Background Info- This experiment will involve some soft potato. Potato has a very high enzyme count, that ¡Ã‚ ¦s why we use it in this experiment. This enzyme is called catalase. It is used in our body to break down food and other things that we might digest. A catalase speeds up the rate of reactions. The enzymes are all protean molecules. We will also use Hydrogen Peroxide and washing up liquid. The catalase breaks down the Hydrogen Peroxide into oxygen and water. The more vigorous the reaction the more froth that it creates. The reaction in the experiment: Hydrogen peroxide „ ³ oxygen + water 2H2O2 „ ³ O2 + H2O The enzyme can be used around the body to help chemical reactions, it speeds them up! The enzyme breaks up larger molecules into smaller pieces. This is how the enzymes work below I have described some of the things that can affect how well it works. Fair test/ Factors- Temp- This can affect the movement of the particles. The higher the temp the faster the particles will move and the more collisions. If the temp of the Hydrogen Peroxide is too low the experiment will fail! High Temp- It gives them more energy so they move faster this means that they are likely to connect the substrate and the active site. The high temp also gives the particles kinetic energy. This means that the Hydrogen Peroxide will be broken down quicker. Best Temp- This is the hottest the enzyme can be heated without the active site changing (denaturing). If the active site changes then the reaction will no longer work. From our preliminary test we found out that the optimum temp is 25oc this is around room temp. PH- All enzymes have an optimum PH, the wrong PH can cause denaturing. The Ph can ¡Ã‚ ¦t be too acid or alkaline so keep it as near to 7 as possible. If the enzyme denatures then it is no use for breaking down the Hydrogen Peroxide. Concentration of H2O2- The higher the concentration the more collisions with the active site. This means there is an increased rate of reaction. Creating more froth so the concentration will have to be the same for each of the test tubes.

Wrestling - The Greatest Sport :: essays research papers

Wrestling - The Greatest Sport My heart beats faster as I approach my opponent. My enemy stands as a colossus although I know in my mind he is my only equal. The crowd grows louder as we step on our lines, and the only thought echoing through my mind is "shoot for the leg!". These are the happenings before every match, and yet I still return. Wrestling, in my mind is one of the greatest sports. The idea of a battle between two equal men, both striving for the same goal is something I live for. Different people wrestle for different reasons, but what I wrestle for is the exhilaration, and the principals behind the sport of which I take so seriously. Wrestling, fortunately; is not just two sweaty men rolling on the mat. It is rather, a fight. A fight in which each combatant must push their-self to the final limits of total exertion. This great fight, although very tiring, gives you the greatest feeling after you defeat your opponent. For this feeling, and this feeling only is why I wrestle. This hard to explain feeling is like a rush of adrenaline that makes you want to kick the crap out of Mike Tyson. It is one of the greatest natural rushes one could possibly imagine, short of sticking a needle in ones own arm. The ideas behind wrestling are more then the thick headed thoughts of- "Throw em to the ground and put all your weight on em!"- but rather, use each move with precision, not force. When a move is executed, there are at least ten counter moves for it. Therefore; one must wrestle with his mind - backing each attack with the plan for another one. This form of two or even three-way thinking, is crucial to the success of a struggling player. To be a good wrestler, one must also be able to change from offense to defense in a matter of milliseconds. Countless times before, I have seen players who would stay offensive all the way until they were pinned. A simple arm motion could change the fate of the match, and one must be prepared for that

Promoting Communal Harmony

Promoting Communal Harmony Promoting Communal Harmony In our country people belonging to various religions live in harmony, but there are occasions when the communal fabric gets disturbed, often on trivial issues. It is the responsibility of all sections of society to ensure peace and brotherhood so that all round development of the country takes places rapidly. The police have a great role to play in promotion of communal harmony and national integration. They come in contact with the general public in the process of performing their duties far more frequently then most other bodies of civil servants of the Government.In such a situation, interaction with vision, understanding, tact, compassion and humour by the police will not only raise the public esteem of the police but will also lead to a healthy police-public relationship, and secure the desired measures of public involvement and cooperation in promotion of communal harmony. Keeping this in mind, the National Foundation for Co mmunal Harmony (NFCH) has been organizing seminars with the aim of effective sensitization of the police officers so that they become the torchbearers of communal harmony and national integration in their day to day functioning.The first such seminar was held at Haryana Police Academy, Madhuban, in August 2007 and the second one in Mumbai in October 2007. The Foundation, which is working silently for promotion of communal harmony, has also supplied reading materials on the role of police in promotion of communal harmony and national integration, constitutional and statutory provisions relating to communal harmony. These seminars have been quite successful in spreading the message of communal harmony and national integration amongst the police officers.The Foundation is an autonomous organization registered as a society under the Societies Registration Act, 1860. It functions under the aegis of the Ministry of Home Affairs and the Union Home Minister is the Chairman of the Governing Council. The principal objectives of the Foundation is to foster communal harmony, fraternity and national integration in general, and facilitate physical and psychological rehabilitation of the child victims of caste, communal, ethnic or terrorist violence, in particular.The NFCH undertakes and assists state governments, local administration, non-governmental organizations, universities, colleges and schools, social activists, scholars, researchers and students in undertaking activities and programmes aimed at promoting harmony at local, state and national levels. Though there have been some incidents of communal violence in certain States, there has been no major communal riot in any part of the country in 2007. Proactive role of the Central and State Governments prevented escalation of communal violence at Gorakhpur in Uttar Pradesh and Indore in Madhya Pradesh last year.All states are advised to keep a close watch on the situation with communal overtones and take early steps to prevent any flare up. Over the last five years the incidents of communal violence have gradually come down. The decline is attributed to the Centre closely monitoring the situation and keeping a strict vigil on the activities of individuals and organizations to ensure that the situation remains under control. The activities of all organizations having a bearing on maintenance of communal harmony in the country are under constant watch of the law enforcing agencies.The Communal Violence (Prevention, Control and Rehabilitation of Victims) Bill 2005 has been introduced in the Rajya Sabha. The Bill has been referred to the Department Related Standing Committee of Home Affairs. The report of the Standing Committee, on the basis of suggestions made by several individuals and organizations with regard to the Bill, has been received. The report and various suggestions received are being examined in the Ministry in consultation with the Ministry of Law and Justice and others for further nece ssary action.The Good Samaritan Playing the role of a Good Samaritan, the NFCH provides financial assistance to children who are orphaned or become destitute in caste, communal, ethic and terrorists violence for their care and education. Assistance is provided at the rate of Rs. 9,600 per annum per child in ‘A’ and ‘B’ class cities and Rs. 9,000 per annum per child at other places without any restriction on the number of children in a family. Additional assistance at the rate of Rs. 1,800 per annum per child is extended for undergoing vocational training.Children in the age group of 0-18 years (extended to 21 years in appropriate cases) whose families are below poverty line (Rs. 31,600 in urban areas and Rs. 22,400 in rural areas per family per annum) are eligible under the assistance provided they pursue their study after the age of five. Assistance is sanctioned for 12 months at a time coinciding with the academic session of the child and is renewed on ye ar-to-year basis. The Foundation aims at providing assistance to every single eligible child victim of violence so that such children, after receiving proper education become responsible and productive citizens.The Foundation has stepped up its liaison with State Governments for ensuring assistance to every eligible child, both in the categories of fresh cases and renewal cases. The NFCH has to necessarily depend on States and particularly District administrations for identification of orphaned or destitute children and for submission of their applications along with necessary documents. Every year awards are given by the Foundation to individual and an institution for their outstanding contribution to the cause of communal harmony and national integration.Instituted in 1997, the award has acquired an aura of its own. The Foundation is striving for greater publicity for the awards so as to ensure that cases of as many deserving cases as possible are placed before the jury for select ion. Aimed at creating awareness about communal harmony and national integration, the Foundation extends assistance to state administrations and non-governmental organizations for holding debates, seminars, workshop, painting, poster, slogan or essay writing competition, musical and cultural programmes, kavi sammelans and mushairas.The Foundation is striving to encourage and support as many organizations as possible to take up, on a significant scale activities related to promotion of communal harmony and national integration. The Foundation extends financial assistance to state/union territory administrations for organizing inter-community ‘milans’ (get together) on important festivals like Eid, Deepawali and Christmas subject to certain monetary ceiling. ‘Sadbhavana clubs’ have been established in educational institutions to sensitize students and motivate them to work for promoting communal harmony and national integration.The clubs aim at inculcating so cial values like fraternity, love and peace among the young generation. They strengthen bonds of unity and affinity and promote belief in the principles of non-violence in the society. The Foundation associates itself with important inter-community festivals like â€Å"Phool-Walon-Ki-Sair† in Delhi, and â€Å"Nauchandi† festival in Meerut and â€Å"Deva Mela† in Barabanki, both in Uttar Pradesh, to promote better understanding among various communities. Communal Harmony Campaign Since its inception in 1992, the Foundation has been taking active part in communal harmony campaign and has extended financial assistance of over Rs. 6 crore for rehabilitation of 8,849 children up to December 31, 2006. It also assists non-governmental organizations under the project â€Å"Cooperation† and grants fellowships for undertaking research in field situation in the communally sensitive districts. The Union Home Ministry on its part gives â€Å"Kabir Puraskar† nat ional award to those promoting communal harmony by showing physical and moral courage while saving the lives and property of members of another community during communal riots, caste conflicts or ethnic clashes.While â€Å"Sankalp Divas† is observed on October 31 every year, â€Å"Qaumi Ekta Week† is observed from November 19 to 25. The Home Ministry also encourages voluntary organizations to undertake activities for the cause of national integration and communal harmony through cultural shows, essay and painting competitions, inter-regional camps and exhibitions. It is the cumulative result of all these efforts that a sense of communal harmony prevails in the country by and large as is reflected in the Home Ministry statistics

Photosynthesis Rate

Photosynthesis Lab Before you begin, save this Lab Report Template on your computer as LastNameAPBIOPhoto Read all the instructions below BEFORE you start! 1. Please go to the following website: http://www. biocourse. com/mhhe/bcc/domains/biolabs. xsp 2. Scroll down and click on the link to Photosynthesis. It is the 6th one down on the left. 3. Read the instructions for entering the virtual lab. There is background information in the online lab manual that will be helpful in interpreting your results. Please review the steps in the light and dark reactions of Photosynthesis BEFORE or WHILE you are completing this lab simulation.You may want to have your textbook open to refer to while you do the lab. You may also need to use additional sources of information. 4. Remember to cite ALL external sources that you use, using proper MLA style. 5. YOU DO NOT NEED TO ANSWER THE ONLINE QUESTIONS, but you should think about them as you proceed thorough the lab. Note: Lab Instructions start on t he next page! Experiment 1: Habitat and Photosynthetic Rates Predict the relative photosynthetic rates of plants from a shaded rainforest floor, a coastal region with moderate light, and a sunny desert:Rainforest Prediction: ____________________________________________ Coast Prediction: ________________________________________________ Desert Prediction: _______________________________________________ a. Continue to the simulation screen and click Clear Data and click the Native Habitat tab b. Select Rainforest floor and then click Graph Data c. Repeat for Coast and Desert. d. Record your results in the Table 4-1, reading the data from the online display e. Graph your data using Create-a-Graph (http://nces. ed. gov/nceskids/graphing/) Results Experiment 1Data Table 4. 1: Habitat and Photosynthesis at Different Light Intensities Light Intensity (foot-candles)Photosynthesis Rate (mg CO2/g fresh leaf) RainforestCoastDesert 0 5 10 15 20 25 30 35 40 45 50 Analysis Experiment 1 a. How is p hotosynthetic rate measured? b. Explain why the photosynthetic rate is negative at low levels of light intensity. (HINT: Is there a net uptake or release of CO2 at low light intensity? ) c. Which of the 3 types of plants had the highest photosynthetic and which had the lowest? d. Did this observation agree with your predictions? . Indicate factors that might be associated with the differences in photosynthetic rates in the 3 types of plants. f. At what light intensity level did photosynthetic rate level off? Was this light intensity the same for all plants? g. Explain why the photosynthetic rate levels off. h. Is there a relation between light intensity and leveling off of photosynthetic rates in the different plants? i. Explain how plants become acclimated to light levels normally found in their native habitat. Conclusion Experiment 1: Short, testable statement! HINT: Rank the plants from high to low photosynthetic rate) Experiment 2: Light Color and Photosynthetic Rates Predict th e relation of carbon dioxide level and photosynthesis rates: Prediction: ____________________________________________ a. Click Clear Data and then the CO2 levels tab b. Select 274 ppm (parts per million) and click Graph Data c. Repeat with 370, 740, and 1000+ ppm CO2 d. Record your results in the Table 4-2, reading the data from the online display e. Graph your data using Create-a-Graph (http://nces. ed. gov/nceskids/graphing/)Results Experiment 2 Data Table 4. 2: CO2 Levels and Photosynthesis at Different Light Intensities Light Intensity (foot-candles)Photosynthesis Rate (mg CO2/g fresh leaf) 274 ppm CO2370 ppm CO2740 ppm CO21000+ ppm CO2 0 5 10 15 20 25 30 35 40 45 50 Analysis Experiment 2 a. What is the relation between CO2 levels and photosynthesis rates? b. Indicate where and explain why the photosynthesis rates level off at different levels of light intensity. c. Are CO2 levels a rate-limiting factor? Explain. d. What is a greenhouse gas? e. What is global warming? f.Suggest a possible relation between plant function, greenhouse gases, and global warming. Conclusion for Experiment 2: Short, testable statement! (HINT: Indicate the relation of CO2 levels and photosynthesis rate) Experiment 3 Predict the relation of light color and photosynthesis rates: Prediction: ____________________________________________ a. Continue to the simulation screen and click Clear Data and then the light color tab b. Select white light and click Graph Data c. Repeat with red, blue, green, and yellow light d. Record your results in the Table 4-3, reading the data from the online display e.Graph your data using Create-a-Graph (http://nces. ed. gov/nceskids/graphing/) Results Experiment 3 Data Table 4. 3: Light Color Photosynthesis at Different Light Intensities Light Intensity (foot-candles)Photosynthesis Rate (mg CO2/g fresh leaf) WhiteRedBlueGreenYellow 0 5 10 15 20 25 30 35 40 45 50 Analysis Experiment 3 a. Which light is most effective in driving photosynthesis rate? b. At what light intensity does the photosynthesis rate level off for white light? c. Why does the photosynthesis rate level off for white light but not for the individual colors? d.Which colors, other than white, are associated with the highest photosynthesis rate? With the lowest? e. What colors of light do plant leaves absorb during the growing season? f. What colors of light do plant leaves reflect during the growing season? g. How does chlorophyll interact with accessory pigments to broaden the spectrum of light for photosynthesis? Conclusion Experiment 3: Short, testable statement! (HINT: Rank the colors from high to low photosynthetic rate) Reflection: Statement about what you learned from this lab simulation. (NOTE: The reflection should be AT LEA

How has technology affected your life Essay

Technology is an essential need in everybody’s life . Without technology , many things would not be able to materialize . As for me , technology has made my life more enjoyable and easy . What is technology ? Technology is a body of knowledge devoted to creating tools , processing actions and extracting of materials . In my life there have many great changes in technology . Many of these changes have affected my life greatly . They have made it both easier and faster to do things . The one piece of technology that has affected my life is the computer and all its programs . The computer and all its programs have made my life so much easier . Before the computer was invented you either had to write out what you wanted to say or typewrite it on the typewriter . However this was not always easy because if you made a mistake there was no way to fix it but to write it over again or use white out . With the computer though , mistakes could be made and fixed before I print it out . These mistakes could be solved within seconds by doing a spelling and grammar check . Also the computer I can save my work so if something happens to the first copy another copy could easily be made . With the typewriter and plain old writing it if the original copy was damaged you had to write it over again . Another great thing about the computer is that it is fast . If I were to write this essay by hand it would take me about twice the time because I would have to write the letters instead of just pressing buttons to get the letters on the screen . Next the computer has many programs on it like all of the Microsoft Office programs so that I could do all of my school work and it sometimes has games on it . One of the useful products of technology would be the television . Usually , my family would sit together in the living room to watch television programmes together after dinner . During this time , we would occasionally talk about the shows that are being broadcasted . This allows my family to interact with each other more often . In the twenty-first century , one of the most important technologies would be the internet . The internet is a system  which allows people to communicate globally . I personally use the internet on a daily basis and find it useful in many ways . Also the computer usually has an internet connection . The internet is the one thing that saves me a boat load of time . On the internet I could research a topic for an essay I am supposed to write for school . This takes the place of going to the library and spending the whole day to find the same information that I could find on the internet in 5 minutes . With the information from the internet I could copy and paste the important info into a word document and use that information to create my reports , but with books I would have to copy the page that has good information on a copier or copy it by hand . Also I could communicate with people on the internet through email right from home while I am doing my reports . The internet makes me feel like the world is at my finger tips all I need to do is explore . The computer has made my life easier and free to do fun stuff by lessoning the time that is spent doing school work . Online gaming is also another big part of my life when I play games over the internet . I am able to make friends with people from other countries . Another part of technology in my life would be the mobile technology . In the olden days , people who wanted to communicate with their relatives in far away places would have only two choices . One was to personally take the trouble to travel to their relatives’ place and another would be via sending letters . Both ways needed huge amount of time , with mobile technology , people’s lives are made easier as they can contact each other anywhere and anytime they want to . Ever since I was a child I have been interested in technology . I remember when I got my first phone . This phone did nothing except keep an alarm and call people . At the time it didn’t have a SIM Card or no service so all I could do was pretend to make calls . Of course I was a child at the time the joy of having a device that had the power to connect to people’s conversations wirelessly  amazed me . When I received my first phone I started to stay more connected with my friends and occa sionally update my schedule each day . When I entered High School , our coach had a â€Å" thing † for writing emails . This kept me up to date with our workout schedule . Now I have a habit of preparing for things weeks before I need to to even worry about them . When I started Facebook I started to stay connected with my friends . I was on it almost everyday , however I started to stop using Facebook before my SPM year . Without information technology I don’t think I would be anywhere as organized as I am now . I personally have a mobile phone too and it has become more than a necessity in my life . With all the technology we have nowadays we dont’t need to get out of the house anymore , you can do everything from the comfort of your home . Almost everything resolves around technology now . What do most people do when they come back from school ? They usually go watch TV , go on the computer or something else like that . People take all of this for granted , what would they do if there was a power cut and they couldn’t watch TV or go on the computer ? Most people would just laze about doing nothing until the power come back on . Not many would pick up a book or do any of the things they would have done when none of these things were round . As a conclusion , technology changed our life into a simple and easy situation without questions . Technology does a lot to make things in life easier , faster , and more efficient . This is so we can do more things in a shorter amount of time , expending the least amount of physical and mental energy possible . At last , technology has certainly revolutionised communication between people , but not all of the outcomes of this revolution have been positive . Technology has changed my life so much and I love it . The world of technology is always changing and I can’t wait to see what is made next .